- Social Media Marketing
- Social Media Campaigns
- A/B Testing
- Advertising Campaigns
- Digital Marketing
- Return On Investment
- Marketing Analytics
- Digital Advertising
- Campaign Management
- Content Performance Analysis
- Key Performance Indicators (KPIs)
- Data Analysis
Measure and Optimize Social Media Marketing Campaigns
Completed by Ana Maria Georgescu
December 23, 2023
12 hours (approximately)
Ana Maria Georgescu's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
