SEO Visibility, Keyword Research, and Auditing
Completed by Erika M Whiting
September 4, 2026
7 hours (approximately)
Erika M Whiting's account is verified. Coursera certifies their successful completion of SEO Visibility, Keyword Research, and Auditing
What you will learn
Measure SEO visibility using core metrics and performance indicators
Conduct keyword research to identify high-value and competitive opportunities.
Audit technical and competitive SEO gaps using industry tools.
Track brand mentions and visibility trends over time.
Skills you will gain
- Category: Market Share
- Category: Content Strategy
- Category: Generative Engine Optimization (GEO)
- Category: Auditing
- Category: Digital Marketing Tools
- Category: Keyword Research
- Category: Pay Per Click Advertising
- Category: Search Engine Marketing
- Category: Competitive Analysis
- Category: Marketing
- Category: Campaign Planning
- Category: Competitive Intelligence
