The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.
Campaign Performance Reporting, Visualization, & Improvement
Campaign Performance Reporting, Visualization, & Improvement
This course is part of Unilever Digital Marketing Analyst Professional Certificate
Instructor: Unilever Team
1,841 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
4.6
(16 reviews)
Beginner level
No prior experience required
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Earn a career certificate
Add to your LinkedIn profile
Assessments
32 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
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This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Unilever
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.
What's included
10 videos8 readings8 assignments
In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.
What's included
7 videos3 readings8 assignments1 discussion prompt
In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).
What's included
9 videos9 readings9 assignments
In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.
What's included
10 videos9 readings7 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
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Unilever
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Frequently asked questions
Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.
Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.
A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.