This course suggests why companies should be customer centric. Customer centricity provides a number of competitive advantages including revenue growth and cost reduction. The key concept is customer lifetime value (CLV) For example, a typical household spends more than $500,000 over 15 years at nearby grocery stores. Customer centricity is important, but most organizations struggle to implement it properly. This is due to internal operations, processes, and most importantly, cost accounting systems. Since the industrial age, the cost accounting focus has been very product centric, and there needs to be a shift customer centric accounting. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, offers videos, articles, and recommendations from senior industry leaders on how to successfully implement customer centricity.
Customer Centricity as Competitive Advantage - Jagdish Sheth
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Customer Centricity as Competitive Advantage - Jagdish Sheth
This course is part of Customer Centricity with Professor Jagdish Sheth Specialization
Instructor: Jagdish Sheth
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1 week to complete
at 10 hours a week
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Skills you'll gain
- Culture Transformation
- Organizational Structure
- Customer Engagement
- Cost Accounting
- Loyalty Programs
- Innovation
- Brand Loyalty
- Customer Advocacy
- Strategic Marketing
- Value Propositions
- Customer Insights
- Customer Relationship Management
- Market Share
- Customer Analysis
- Organizational Change
- Customer Success Management
- Customer Retention
- Customer experience strategy (CX)
- Organizational Development
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Taught in English
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This course is part of the Customer Centricity with Professor Jagdish Sheth Specialization
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