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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,823 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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226 - 250 of 4,589 Reviews for Foundations of Digital Marketing and E-commerce

By Regina S

Jun 2, 2022

Thank you for sharing your knowledge with me. This will come in handy for my next professional move. All of the information is provided in a clear, concise, and easy-to-understand manner. Because the lecture is so short, the learning environment is considerably more focused. I'm hoping to be able to attend the next class.

By Dimas A

Feb 13, 2023

This course really helps me to acknowledged Digital Marketing and E-commerce. I hope by learning this course I can get the job that I desire in the future, from now on. Thanks to all of the lecturers who gave such a good learning. Thanks to coursera for providing the platform to learn lot of knowledges to improve myself.

By Veronica S

Dec 3, 2023

I feel like this course provided an excellent introduction to Digital Marketing. What I especially loved were the videos from actual employees and hearing the stories of how they made it into this industry. The videos are short enough to keep you motivated, but full of information. Overall, fully recommend this course!

By Sajid N

Nov 2, 2022

Although Google says you do not need any previous qualifications to take this course, I have to say it is not very easy. You should have some idea about the concepts already, and then this course will do wonders building on that existing knowledge. Otherwise, it can be a lot to take in for beginners, but not impossible!

By Nur A b M N

Oct 2, 2023

I learned in detail the steps to begin digital marketing, starting with creating a marketing funnel. Prior to this, I had no knowledge of what a marketing funnel was. The most intriguing aspect that I enjoyed was learning how to measure marketing success and define marketing goals. It was entirely new knowledge to me.

By Sandy N

Mar 15, 2024

This course is really interesting. The materials are engaging and captivating and the course covers the essentials with clarity and depth. I am delighted, and as someone eager to delve deeper into the world of digital marketing, I'm already counting down the days until I can enroll in the next level of this program.

By Joseph H

Sep 7, 2023

This was a very amazing foundational course. I have been able to take the information that I have learned in this course and apply it in my store, https://assurancecoffee.shop. I have also been able to help other ecom business owners understand the customer journey better. I am looking forward to the next course.

By Seemab K

Sep 23, 2023

I completed the course in almost a few weeks and I am eager to enroll in the next course. The courses are designed in an easy way for learners. The instructors are amazing and they covered the course like putting a river in a glass. I was really an amazing experience learning on Coursera that is powered by Google

By Kristen D

May 2, 2023

Coming from a completely different industry background, this course was pivotal in learning the basics of the field I wanted to get into. Since starting (and completing) this course, I have gotten a job offer in digital marketing and I now have a strong foundational knowledge of digital marketing and e-commerce!

By VINCENT N

Mar 19, 2023

I really enjoy this course. The materials are well organized and gives the learner the needed support to navigate the course and learn what they should know and be able to practice it. I'm glad I have gaine the crucial skills of Marketing, Customer loyalty, E-commerce, Marketing Analtics, and Customer Outreach.

By Yassine N

Mar 29, 2024

I found the Foundations of Digital Marketing and E-commerce course to be a valuable refresher. Despite having prior experience and currently pursuing a Master's degree in Digital Marketing and E-business, this course provided me with a comprehensive overview of key concepts in digital marketing and e-commerce.

By Malinga S

Nov 4, 2023

I just completed the "Foundations of Digital Marketing and E-commerce" course, and it was excellent. I learned about crucial aspects of digital media and e-commerce, including strategies and practical applications. This course is a valuable resource for those looking to grasp the fundamentals of these fields.

By Jorge L

Sep 21, 2023

I did not realize how much goes into a campaign. Understanding some of the data helps me with the story and what goes into marketing. I love the way it is broken into small lessons. For me it makes it easier and I love how you can print the transcript of the lessons. I used them as notes and it saves me time.

By Devin W

Jul 8, 2023

This course was chalk full of informative content that effectively laid out what digital marketing and E-commerce are all about. From the beginning, it was made very clear that this skillset is an integral part of any business's success in the online world, and that its importance will only continue to grow!

By Shane S

Apr 30, 2023

Finally, I am proud to have completed the Google Foundations of Digital Marketing and E-commerce certificate. The knowledge and skills I have gained throughout the program have prepared me with many tools that I need to succeed in the digital marketing world, and I am eager to apply them to my future career.

By Aytaj K

Feb 17, 2024

Thank you so much for creating opportunity for people from all over the world to learn the skills they need to get the career they desire. I hope I will have the opportunity to get the experience at Google some day. And thanks for financial aid program for the ones in need. I really appreciate your efforts.

By Cedric L H

Aug 4, 2023

The first course in this program has an excellent organizational structure and easy-to-navigate lessons.

There are quite a number of glossary terms to learn, but the mix of video interaction and practice quizzes deliver every detail of the foundations necessary to understand Digital Marketing and E-commerce.

By Mark A A

Sep 29, 2022

This course is very straightforward and easy to follow. Coursera has also done the extra mile to remind me to be on track to finish the course at my own convenient time. As a professional digital marketer, I have cleared my doubts and solidified my knowledge with proper theories by finishing this course.

By David P

Jun 6, 2023

I recommend this superb course to anyone interested in beginning their Google certificate on Digital Marketing. The modules were informative, well-paced and challenging. I have a background in Digital Marketing because I work for a Digital Advertiser, and that added to my overall benefit from the course.

By Wilhelmina W

Mar 16, 2023

Being totally new to DM & Ecom I learned a lot. I could not have imagined it would be so detailed and a lot of information. I had to compile a book with all the information, too much to try and remember. The first course was eye opening and a little overwhelming. I'm looking forward to course two...

By Hamra K

Sep 29, 2023

Its a great and huge opportunity for everyone who wants to learn and experience something new, because now a days e-commerce and digital marketing has changed the world and spread the new concepts define techniques how to market your skills through digital channels and make your future in digital world.

By Matias I

Oct 22, 2022

It was a great expirience. Despite the course is foundamental of digital marketing, is very complete and reach a lot of concepts about digital marketing and e-commerce, such as extremly well explanation about marketing funnel, the diferents level of data analysis or campaigns you can do in every stage.

By Amber G

Sep 28, 2022

Great Overall Course discussing the fundamentals required for a successful career in Digital Marketing & E-Commerce. I completed this Course with lots of knowledge and insights on the areas I need in order to be effective in both my career and personal brand building in the Social Marketing Workplace.

By Hari B

Aug 16, 2023

The "Foundations of Digital Marketing and E-commerce" course offers a comprehensive introduction to the world of online marketing and electronic commerce. The course covers a wide range of topics related to leveraging digital platforms for marketing purposes and effectively conducting business online.

By Humpback W

May 10, 2023

Learned a lot from the terms because I used to learn the concepts here and there written by blog posts writers so the concepts tended to cover only a small piece and by understandable daily convo words. Now I’m able to explain data in more professional ways and have more direction to do experiments.