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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,823 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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176 - 200 of 4,589 Reviews for Foundations of Digital Marketing and E-commerce

By Parker G

Aug 8, 2022

The course itself was a great start and foundation for all the basics around digital marketing and e-commerce. I look forward to continuing with the subsequent courses. I'm just disappointed that I have to wait 15 days for more applications for financial aid for those courses, as I can't afford it just on my own. I was under the assumption that my financial aid had approved me for the entire certification program.

By MUHAMMAD B D

Dec 1, 2022

This course gave me broader view of online marketing techniques. Though I didn't get an in-depth knowledge but I got the understanding of where I stood in my new career path. This has in turn motivated me to follow my new seen passion with greater zeal so I want to complete all the course in this certificate so I can develop my skill to a new level where I can be better prepared to complete my ambitions and goals.

By Mister K A H

Jul 22, 2023

Strong foundation. Lots of great applicable information. Very well structed and organized. Could be shortened with the integration of reading dictation software while also increasing course awareness for the target market of the hearing impaired. Overall, should be used as a foundational class in high school aged students and broken down into two semester course for middle school age students. Great job!

By Motiz B

Jul 9, 2023

The Foundations of Digital Marketing and E-commerce course exceeded all my expectations! It covered all the essential topics, provided practical insights, and kept me engaged throughout. The instructors were knowledgeable, the content was up-to-date, and the hands-on projects were invaluable. Highly recommended for anyone looking to excel in the digital marketing and e-commerce field! 🚀🎓💼

By Dahir111 m

Dec 14, 2022

I can't appreciate enough to the Whole coursera and it's wonderful teachers who are dedicated their time and effort to the students all around the world in an effective way. it was really an honor to be part of a coursera family and it's one of their honest and reliable student. I hope i will continue being paying fully attention and commitment regarding to the courses. thankz to you all

By Sara m

Oct 19, 2022

This is an amazing course to set the foundation for building a career or launching your own e-commerce business. It is super informational and informative. I am excited and confident to begin Course 2 of 7 as I work towards my Professional Certificate from Google in digital marketing and e-commerce. Highly recommend it to anyone looking to learn the basics of the digital marketing world.

By Lesti L

Jun 9, 2022

This is a great course! Joi (Product Marketing Manager at Google) is a great teacher and takes the time to thoroughly explain Foundations of Digital Marketing and E-commerce in this course. I enjoy taking these courses and have learned some valuable skills. I plan to take the next series of courses in Google Digital Marketing & E-commerce to improve my skills. I highly recommend this course.

By Annie R

Oct 15, 2022

Having completed the first course of this series I am looking forward to the subsequent courses. As an introductory course, the materials are presented in a clear and concise manner and easy to follow and navigate. What I enjoyed most are the personal stories of individuals' journeys that spoke to me on a personal level; it really made a human connection to the why of taking this course.

By Sarah S

Feb 1, 2023

I really loved the interviews from different people who came from non-marketing backgrounds. I also really loved that the dialogue was transcribed and we could highlight and save notes from them. It made things so much smoother. I also love the positive side of marketing that was explored that it's a way to bring value to people and make a positive difference. This was a great course.

By Keeron E

Nov 28, 2022

Highly recommend Coursera! Great self-guided and well-paced. Love learning how Marketing impacts all of us as consumers whether B2B or B2C, C2C, C2B and new concepts. Great for new Marketers or experienced professionals looking to stay current and in the know! A little Thanksgiving break and then looking forward to the next Course: Attract and Engage Customers with Digital Marketing!

By camilo s

Apr 21, 2023

THIS COURSE WAS VERY EDUCATIONAL, FROM THE LAYOUT OF THE COURSE TO ITS NARRATORS/TEACHERS WAS EXCEPTIONAL, WELL THOUGHT OUT AND PUT TOGETHER, THE MATERIALS COVERED IN THIS COURSE ARE VERY ESSENTIAL AND SIGNIFICANT TOWARDS THE NURTURING AND DEVELOPMENT OF YOUNG AMBITIOUS MINDS WHO WANTS TO NOT ONLY ACHEIVE BUT ALSO STRIVE IN A CAREER INVOLVING THE DIGITAL MARKETING E-COMMERCE WORLD.

By Hamza A S

Aug 17, 2023

In the starting or before joining this course this i was not familiar with digital marketing . After joinig this course digital marketing and e-commerce on Coursera i learnt the basics of digital marketing and e-commerce and much more. The course designed very friendly and flexible. I am very thankful to IRM and Grow with Google to gives us such an amazing opportunity. Thanks

By Jamal J

Sep 21, 2022

It's a great course and a fantastic learning journey. This course will equip you with the skills you need to apply to entry-level roles in digital marketing and e-commerce. Interesting and important concepts to learn such as marketing funnel, customer journey, and digital marketing and e-commerce goals and strategy. Thank you Coursera and Google for this great opportunity...

By Sunidhi J

Sep 26, 2022

This gives really great insights for a beginner with all the required marketing jargons in the form of glossory either after every week or completion of a specific part of the course. Its really a great way to kickstart one's learning graph about digital marketing and e-commerce and hone your skills about how to reach and eventually convert target customers into loyal ones.

By ugo O C

Aug 2, 2023

The ability to take this course at my own pace ,going through each course over again to understand what that topic entails was an amazing experience. i love the break down of video and reading, was clear and easy to digest and the fact the program allows me transcript of the video was an advantage. The overview of the industry roles was an eye opener to me. and helpful.

By Nadia E B H

Oct 22, 2023

Some learners may find certain concepts more interesting than others, depending on their background and career goals. For example, those with a passion for creativity and content creation may be drawn to aspects of content marketing and social media strategy, while individuals with a strong analytical mindset may be fascinated by data analytics and performance tracking.

By djenabou b

Aug 18, 2023

I extremely enjoyed this course and learned so much in such short amount of time. Taking this course give me the confidence and excitement that I need to make a new career transaction . The course contents were well organized, easy to follow and just enough to keep me learning and engaged. Very happy for my choice. Thank you Coursera and Google! this was excellent!

By Fynn H

Apr 14, 2023

Easy to understand and good to get your first touchpoints with this industry, at first I didn't know that there are seven segments to this course that are all separated into different "courses" so I was a bit disappointed at first, but then I got informed about that, and now I'm looking forward to the 6 courses that are up ahead

Thank you for this high quality course

By Jessica A M

Sep 21, 2023

I've been in digital marketing for 5 years, and I took this course to make sure I had all the gaps in my knowledge filled. I've also taken MANY courses, and this is by the best I've taken. Plus, it's the least expensive! You can learn it all in a month for only $60 (or less if you just take this course). Many marketers will charge $2000 or more for this knowledge.

By Britney K

Sep 18, 2022

Incredibly insightful and thorough course, I have learned a lot about the foundations to marketing and have come to understand that marketing is not as straight forwards as it seems. It considers a lot of various processses and steps that a customer takes and what strategy would work best and how these strategies have to be adaptable to multitudes of situations.

By Ahmad R K

Oct 20, 2022

I have learned a lot from this course ansd will recommend to others to come and join this oppertunity to learn about Digital Marketing and e-Commerce. This course is organized and delivered in a meaningful way. I am thankful to Miss Joi (Instructor of this 1st Course) and Google team for organizing the course content and for devivering it in a meaningful way.

By Amanda K

Aug 20, 2022

Easy to digest and very well executed. I like how the videos were bite sized but jam-packed with useful information. There is also a summary at the end of every video. What I personally found most useful was the captions that I could read to follow the video. Being a visual learner, I prefer to read to digest information. Thank you for the opportunity, Google!

By OCTAVIO B O

Jul 14, 2023

¡Me encantó!

Haber asimilado el conocimiento de los fundamentos me hace sentir que sentó una buena base sobre la cual acumular los conocimientos complementarios y posteriormente desarrollar habilidades de realización para poder comercializar con éxito en el internet, para poder competir y lograr rentabilidad.

Aprecio el esfuerzo, buen trabajo, felicitaciones.

By Joel F d V

Sep 13, 2023

Foi um curso bastante rico, prático e dinâmico, com conteúdos interessantes e claros sobre as variadas ferramentas, técnicas, objetivos e aplicabilidade do marketing digital e e-commerce. Sou bastante grato a Google e a Coursera por essa oportunidade de aprendizagem e o auxílio financeiro que me foi dado. Estou ansioso para os próximos programas. Let's go!

By Victor A

Apr 29, 2023

When I started the Google Digital Marketing & E-commerce Certificate course, as soon as I saw @Joi😍, the Product Marketing Manager at Google, I was drowned in her beauty 🥰🥰. I immediately determined 💪💪 I was going to make sure I complete the whole course with flying colors😄😄. Joi's black is beautiful ❤️❤️❤️.

#GrowWithGoogle #Joi #JoiBlackIsBeautiful