In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.
Instructors: Peter Cappelli
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What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Financial Accounting
- Accounting
- Financial Statement
- Balance Sheet
- Decision-Making
- Change Management
- Human Resources (HR)
- Process Management
- Operations Management
- Six Sigma
- Inventory
- Finance
- Marketing
- Positioning (Marketing)
- Marketing Strategy
- Customer Satisfaction
- Discounted Cash Flow
- Corporate Finance
- Cash Flow Analysis
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June 2024
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Specialization - 6 course series
Introduction to Marketing
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Introduction to Financial Accounting
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Introduction to Corporate Finance
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Introduction to Operations Management
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You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
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Wharton Business Foundations Capstone
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Frequently asked questions
Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material in 6 months.
Each course in the Specialization is offered every two months.
No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills. Knowledge of high-school level math (through pre-calculus) is suggested.