Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ELENI GIANNARAKOU
December 1, 2019
18 hours (approximately)
ELENI GIANNARAKOU's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Communication Strategies
- Category: AI Personalization
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: MarTech
- Category: Data Ethics
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Strategic Communication