While you can find job openings for the role of social media marketer, there are additional job titles in social media marketing that may come up in your job search.

• Social media specialist: stays up-to-date on the latest social media trends and creates new campaigns and content

• Social media coordinator: operates social media campaigns and maintains brand presence on social media platforms

• Social media manager: oversees the operations of a social media team

As specific aspects of social media marketing become vital to executing a comprehensive social media strategy, you may discover more specialized job titles. Here are some examples:

• Content creator/curator: generates original branded content to appear on social media and gathers relevant content from users and content creators to distribute

• Social media community manager: builds relationships with social media followers and cultivates a community atmosphere

• Engagement specialist: monitors conversations about the brand on social media and responds according to brand guidelines

• Social media analyst: collects and analyzes data from social media accounts to recommend areas of improvement

• Social media monitor: responds to customer requests for help, often in the comments of a post or in the reviews—and offers publicly visible assistance

• Influencer manager: leverages relationships with social media influencers to reach new audiences

• Social media advertiser: manages paid social media campaigns, including budget, strategy, and content

Depending on the job listings you come across, you may see some overlap in these roles in terms of duties and responsibilities. ‎

The skills needed to be a social media marketer can range from workplace skills like communication and colaboration to writing skills to technical skills like data analysis. According to ZipRecruiter in October 2023, these skills appear most frequently in social media marketer job postings:

• Social media
• Content marketing
• Blogging
• Collaboration
• Communication skills
• Digital marketing
• Copywriting
• Editing ‎

Your earning potential in social media marketing may depend on factors such as your skills and experience, the company you work for, and the industry you work in. Researching current salary averages is a good way to get an idea of what you can expect to earn. Here is the average total US pay for different roles, including base salary and additional compensation such as commission and bonuses, according to Glassdoor as of October 2023:

• Social media marketer: $55,273
• Social media coordinator: $51,401
• Social media analyst: $59,790
• Social media manager: $67,104‎