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What Is a Marketing Analyst? And How to Become One
Marketing analysts break down data to help guide a company's marketing decisions. Discover more about this career field and how to become a marketing analyst.
October 19, 2021
Article
As an entry-level marketing analyst, you’ll combine traditional marketing skills with data analytics to drive campaign success. Learn how to get started in this growing career path.
Grow key marketing analytics skills
University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Beginner · Professional Certificate · 3 - 6 Months
Skills you'll gain: Media Planning, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Marketing Analytics, Marketing Effectiveness, Performance Measurement, Google Analytics, Advertising Campaigns, Return On Investment, Performance Metric, Spreadsheet Software, Marketing, Web Analytics, Digital Marketing, Data Visualization Software, Pivot Tables And Charts, Stakeholder Communications, Goal Setting, Google Sheets
Beginner · Course · 1 - 4 Weeks
A marketing analyst uses data to discover new marketing insights for a company. They tend to focus on a company’s internal marketing efforts and seek ways to develop, improve, or assess marketing strategies.
At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations.
Similar roles include data analysts, business analysts, and market research analysts.
Learn more about a entry-level marketing careers and marketing analytics:
8 Common Marketing Interview Questions and How to Answer Them
Marketing Analytics: What It Is, Why It's Important and More
The average base salary for a marketing analyst with 0-1 years of work experience is $61,142 as of January 2024, according to Glassdoor*. With 1-3 years of experience, the average salary increases to $70,161, and across all years of experience, the average salary is $75,325.
*Glassdoor. “Marketing Analyst Salaries, https://www.glassdoor.com/Salaries/marketing-analyst-salary-SRCH_KO0,17.htm. Accessed January 29, 2024.
Some skills to include on a marketing analyst resume are data analysis (such as cleaning, sorting, and visualizing data, programming languages like SQL, Python, or R, and programs like Microsoft Excel, Google Sheets, and Tableau), marketing (such as social media management, pricing strategy, and sales analysis), and project management (such as starting and leading projects).
To become a marketing analyst, first gain data analysis, marketing, and project management skills. Since many entry-level roles seek candidates with a bachelor’s degree, it may help to earn a degree in marketing, or complete other relevant coursework, such as a professional certificate. Then, search for entry-level positions. Learn more on our entry-level marketing job guide.