Start Your Marketing Analyst Career

As an entry-level marketing analyst, you’ll combine traditional marketing skills with data analytics to drive campaign success. Learn how to get started in this growing career path.

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Grow key marketing analytics skills

University of Virginia

Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

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Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

Skills you'll gain: Media Planning, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Marketing Analytics, Marketing Effectiveness, Performance Measurement, Google Analytics, Advertising Campaigns, Return On Investment, Performance Metric, Spreadsheet Software, Marketing, Web Analytics, Digital Marketing, Data Visualization Software, Pivot Tables And Charts, Stakeholder Communications, Goal Setting, Google Sheets

A marketing analyst uses data to discover new marketing insights for a company. They tend to focus on a company’s internal marketing efforts and seek ways to develop, improve, or assess marketing strategies.

At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations.

Similar roles include data analysts, business analysts, and market research analysts.

Learn more about a entry-level marketing careers and marketing analytics:

Frequently asked questions (FAQ)

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