Learn About Crello: Cost, Functionality, Courses, Alternatives

Written by Coursera Staff • Updated on

Crello is a cloud-based graphic design program that makes layouts look great for clients. Learn about Crello, its costs, and alternatives.

[Featured image] Graphic designers examine design samples in front of a computer screen.

Key takeaways

Crello (now VisaCreate) is a powerful tool that graphic designers and other professionals in many industries use to create high-quality graphics.

  • Crello offers two pricing options: a free version and the VistaCreate Pro Plan for $13 a month, or pay annually at $10 a month, saving 23 percent [1].

  • One of the most significant benefits of Crello is that it empowers people with limited graphic design experience to make creative designs at affordable rates.

  • You can explore alternative graphic design software like Canva, DesignWizard, PiktoChart, and BeFunky before committing to Crello.

Explore what you can do with Crello and the benefits of using it for graphic design. If you’re ready to start building expertise in graphic design, enroll in the California Institute of the Arts Graphic Design Specialization. You’ll have the opportunity to learn key graphic designer skills like conceptual design, color theory, design research, layout design, typography, and more in as little as two months. Upon completion, you’ll have earned a career certificate for your resume.

From Crello to VistaCreate 

Since Crello first launched in 2016, it has been a powerful tool used by graphic designers and other professionals in many industries to create high-quality graphic designs for various projects. In October 2021, it merged with VistaPrint and rebranded as VistaCreate. Although the cloud-based program is still known as Crello, performing an internet search for it will lead you to VistaCreate's website.

It remains one of the most popular do-it-yourself graphic design programs with a massive library of more than one million royalty-free images, thousands of professional ready-made templates, and easy-to-use tools to build creative designs for online and offline use on the Crello website.

What is Crello, and how does it work?

Crello, now called VistaCreate, is an online design tool that anyone can use to create professional-looking designs, even without a graphic design background. Crello offers free and pro (paid) subscription plans. Explore what using the Crello design program allows you to create in more detail:

  • Static designs using images, photos, and other visuals

  • Designs that incorporate video and audio content

  • Animated graphics

  • Social media assets, such as graphics for Instagram stories

  • Visual material for blogs and long-form content

  • Assets for paid ads and other digital marketing campaigns

  • Invitations, flyers, business cards, and other print material

As a web-based program, Crello lets you design online through your personalized account without downloading the program to your device. Once you are signed in, you can choose from thousands of ready-made templates and design formats that you can easily customize with your own text, images, or other files. You can also start projects from scratch using custom dimensions. The result can be print-ready or shared digitally as stand-alone projects or as part of your graphic design portfolio.

What are the benefits of using Crello?

Since Crello combined forces with VistaPrint to become VistaCreate, it offers even more benefits. One of the most significant benefits is that this program empowers people with limited graphic design experience to make creative designs at affordable rates.

The features you'll find in the free and pro versions include: 

VistaCreate for freeVistaCreate Pro
Over 100,000 design templates; over 1 million photos, videos, and vectors; brand kit to store your logo, typography, and color palettes for communicating your brand identity; fonts, music, backgrounds, and animations; 10 GB of online project storage; social media post scheduling; mobile app and web supportIncludes everything from the free version, plus: background-removing feature; more than 200,000 templates and over 170 million photos, videos, and vectors; team accounts for giving multiple people access to projects; multiple brands to use for different clients; unlimited storage; resize feature; sticker maker; version history; AI object remover, writer, and image generations; HD downloads

Crello (now VistaCreate) also includes image cropping and resizing tools that allow you to adjust contrast, fade, and saturation. In addition to downloading your completed projects to your computer or device, you can also post them to Pinterest, Facebook, and Instagram directly from the program.

Crello pricing: Is Crello free?

Crello has two usage options: a free version and the VistaCreate Pro Plan with added features, including team accounts, version history, and other features listed in the table above. You can subscribe to the Pro plan for $13 a month or pay annually at a rate of $10 a month, saving 23 percent [1].

Both versions are available on the web and as Android and iOS apps.

How to create graphics with Crello (VistaCreate)

Crello offers many design possibilities. Some popular project options include:

Social media content:

  • Facebook posts, covers, event covers, video covers, video stories, ads

  • Instagram stories, posts, highlight covers, video stories, ads

  • LinkedIn covers

  • Pinterest graphics

  • Tumblr graphics

  • Twitch offline banners

  • Twitter posts, headers, ads

  • YouTube channel art, video thumbnails

Documents:

  • Brochures

  • Certificates

  • Flyers

  • Invitations

  • Cards

  • Invoices

  • Letterhead

  • Menus

  • Newsletters

  • Postcards

  • Posters

  • Resumes

Graphics:

  • Logos, animated logos

  • Email headers

  • Infographics

  • Storyboards

  • Zoom backgrounds

  • Blog posts, headers, banners

Projects:

  • Coupons

  • eBooks

  • Gift certificates

  • Photo books

  • Schedule planners

  • Recipe cards

  • T-shirts

  • Tickets

  • Business cards

  • Labels

  • Presentations

  • Proposals

  • Full HD videos

Who uses graphic design sites like Crello?

Anyone who wants to complete a visual project can use Crello (now VistaCreate). Explore this list of some of the different professionals and creators who can benefit from this graphic design software.

Small business owners

Start-up owners or leaders of small businesses often wear many hats, including serving as their own marketing team. They can use Crello to design for their business and create compelling advertisements, social media posts, website elements, blogs, and outreach videos, potentially without having to invest in professional design services.

Social media influencers and users 

Social media influencers and marketing executives may opt for Crello’s Pro plan to create content consistent with their clients' brand identities. Whether marketing executives work for a company or run their own freelancing business, they can use this tool to make attractive designs for Instagram posts, blog posts, and more.

Educators

Presentations to learners of all kinds must be highly engaging to be most effective at conveying lessons. Teachers, professors, consultants, and corporate trainers can use Crello to create memorable graphics and presentations for the learners they support.

Event planners

You can also use Crello to make invitations, name tags, seat placement cards, thank you cards, and guest books for weddings. Wedding planners can create a matching set with the same font, color palette, and images to align with their vision for the bride and groom’s special day.

Marketers and advertisers 

Marketing professionals can use Crello to design assets for the marketing plans they devise for their clients.

Offline content designers

People who want to design materials for print also benefit from the program. Posters, flyers, coupons, and business cards are some types of printed materials you can create with Crello.

Crello vs. Canva and other alternatives

You’ll find several free and low-cost online graphic design tools that you may want to explore before committing to Crello (now VistaCreate).

Canva

One of the most popular online graphic design programs is Canva. It also has a user-friendly interface like Crello, but with a drag-and-drop technology that makes it easy to insert particular elements into a project. This program also has built-in integrations, so you can email, link, or share assets on social media without having to download and save the file. It has more than 1.6 million templates in the free version from which to choose, as well as unlimited downloads for the free version.

DesignWizard

This online graphic design program has more than 17,000 templates for social media project use. Buffer, HubSpot, and Marketo are integrated as well. Although it offers priority customer support for paid users, DesignWizard is not available on mobile devices as an app.

Piktochart

Piktochart is another graphic design tool with a user-friendly interface for photo editing, flyers, infographics, and more. While often used for social media projects, it is best known for creating professional reports. Unlike the other programs, it is easy to transfer complex data from your files online.

BeFunky

With more than one million stock images and vector files, you’ll have plenty to choose from when creating content on BeFunky. It provides a simple design process, which you can access on your computer and a mobile app.

Vectr

People with little graphic design experience may also appreciate Vectr, a mobile app with a web-based version that integrates easily. People primarily use this program to create vector files for offline designs such as flyers, brochures, business cards, and other print-ready projects.

View the table below to compare software programs easily:

SoftwareFeatures
CanvaUser-friendly interface, drag-and-drop technology, built-in integrations, 1.6 million+ templates, unlimited downloads
DesignWizard17,000 templates for social media use; integrates with Buffer, Hubspot, and Marketo; priority customer support
PiktochartUser-friendly interface, can be used for social media or creating reports, easy file transfer
BeFunky1 million+ stock images and vector files, simple design process, accessible on laptop and mobile app
VectrIntegrates across web and mobile app, works well for vector files for print-ready offline designs

Read more: Top Graphic Design Tools Every Designer Should Know

Simple designing with VistaCreate: Key Crello takeaways

Crello, now VistaCreate, can make it easy to create attractive designs for a variety of offline and online purposes, whether you have little graphic design experience or years of formal training. You can subscribe to the free or pro version of VistaCreate and access many features to customize a design. Compare VistaCreate to similar programs to select the best one for your graphic design needs.

Strengthen your skills with practical learning tools

If you’re interested in expert guidance and no-fluff tips to help you build your skills, subscribe to our YouTube channel. You can also explore free graphic design resources to learn new topics, explore trends, and chart your learning journey:

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Article sources

  1. VistaCreate. “Pricing Plans, https://create.vista.com/plans/.” Accessed April 3, 2026. 

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