Sales Analyst Salary: Your 2025 Guide

A sales analyst reviews data to identify business trends and develop strategies to boost sales. In this role, you’ll need to understand data analysis and financial forecasting, have strong communication skills, and know how sales work.

Learn more about the experience, education, and skills you need to be a sales analyst and how those issues can affect your annual salary.

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What is a sales analyst?

A sales analyst uses data to find business trends that can affect sales for a company or organization. Depending on your organization, you may have varying tasks; however, typical responsibilities include:

• Reviewing and analyzing sales data to identify trends and compile reports

• Presenting data findings to teams in your company

• Working closely with sales teams to develop strategies to increase sales

• Collaborating with marketing or product development to create an overall sales strategy

• Conducting sales forecasting for a product or service

• Develop tangible actions from your findings to increase sales and improve company productivity

Sales analysts typically earn at least a bachelor’s degree in a business-related major, have an understanding of database software, and workplace skills such as communication to convey their findings to team members and management.

How much does a sales analyst make?

The estimated salaries for sales analysts can vary, with job listing sites showing the average annual pay ranging from $64,957 to $79,246. The following base salary ranges are given by different organizations that track sales analyst salaries [1, 2, 3, 4, 5]:

*All salary data as of March 2025

Factors that may affect salary

Some factors can boost your earnings potential as a sales analyst, such as education level, experience, demand for sales analysts in your area, or the cost of living. Some industry sectors also have varying earning potential depending on your interests or specialties.

Education

Your level of education can affect how much you earn, as additional degrees could boost your sales analyst salary. According to Zippia, sales analysts typically hold a bachelor’s or master’s degree. You should consider majoring in business, finance, marketing, accounting, or a related field if you want to pursue a career as a sales analyst.

Zippia cites the following average sales analyst salaries based on education level [6]:

• Bachelor's: $70,553

• Master's: $80,361

• Doctorate: $81,106

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Experience

Your previous sales analyst experience can increase your salary as more experience may lead to a higher annual income in the field. Glassdoor reports the following estimated average salaries you can expect based on your years of experience as a sales analyst [1]:

• 0–1 year: $69,931

• 1–3 years: $78,724

• 4–6 years: $85,787

• 7–9 years: $88,974

• 10–14 years: $93,015

• 15+ years: $97,125

Industry

Certain industries can earn more income for sales analysts than others. Glassdoor lists the following five industries as the highest-paying for sales analysts based on total median salary as well as compensation such as stocks, cash, bonuses, and other benefits [1]:

• Information technology: $109,262

• Financial services: $101,360

• Health care: $88,616

• Manufacturing: $85,567

• Pharmaceutical and biotechnology: $85,502

You can also review these top four industries for sales analysts based on salary alone without additional compensation, according to Zippia [2]:

• Finance: $80,458

• Retail: $79,851

• Technology: $76,319

• Manufacturing: $69,644

Location

Where you live can affect your salary as a sales analyst due to regional factors such as the cost of living, demand for sales analysts in your area, and other factors.

Data collected by Zippia indicates that sales analysts are paid the highest in the following five states [2]:

• Washington: $93,215

• Delaware: $87,960

• New York: $80,718

• Connecticut: $79,038

• California: $76,961

Some cities may have higher average annual salaries than others for sales analysts, and you could earn more if you live in these areas or are willing to relocate. Data from Zippia reveals the following top-paying cities for sales analysts [2]:

• Seattle, Washington: $94,223

• San Francisco, California: $88,672

• New York, New York: $80,827

• Jersey City, New Jersey: $75,876

• Washington, DC: $73,752

Skills

The types of skills you have in your sales analyst’s toolbox can give you a bump in your salary, so you may want to broaden your expertise through coursework or on-the-job experience.

Payscale highlights the five most popular skills for sales analysts and how much of a potential increase they could add to your salary [5]:

• Business analysis: 8 percent

• Financial modeling: 6 percent

• Business intelligence: 6 percent

• Strategic sales: 5 percent

• Customer service: 3 percent

Employers also favor workplace skills since this role requires collaboration with other teams and departments or when presenting your analysis to a client. Good communication skills, problem-solving, and the ability to work with other team members are essential.

Build communication skills with Effective Communication: Writing, Design, and Presentation Specialization on Coursera:

Sales analyst job outlook

The US Bureau of Labor Statistics (BLS) has reviewed the outlook for market research analyst jobs, which are similar to sales analyst positions. The agency expects these positions to grow 8 percent from 2023 to 2033, a rate above the national average of 4 percent for all occupations [7].

Positions for market research analysts should continue to grow as more companies increase their reliance on data. They’ll also rely on market analysis to identify market demand and develop product business strategies.

Getting started as a sales analyst on Coursera

If you want to start a sales analyst career or continue your field training, consider exploring the following educational activities.

Try the Fundamentals of Technology Sales course with the University of Maryland on Coursera. You can learn how to sell to companies or governments, present and solve problems for potential clients, and explore career opportunities in the field.

You can also try Microsoft Business Analyst Professional Certificate on Coursera and learn the basic principles of business analysis, the role of business analysts, and how to identify problems with projects you may work on in the sales analyst field.

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Fundamentals of Technology Sales

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