What Is Management? Definitions, Skills, and Careers

Management is how businesses organize and direct workflow, operations, and employees to meet company goals. The primary goal of management is to create an environment that lets employees work efficiently and productively. A solid organizational structure serves as a guide for workers and establishes the tone and focus of their work.

Managers are involved in implementing and evaluating these structures. As a manager, you may be responsible for doing any of the following tasks:

• Create goals and objectives

• Create schedules

• Develop strategies to increase performance, productivity, and efficiency

• Ensure compliance with company policies and industry regulations

• Mentor employees

• Monitor budgets, productivity levels, and performance

• Resolve customer problems

• Train staff

Key functions of a manager

Managers have several functions within an organization. You'll usually see these functions divided into four interconnected groups. Understanding them can help you identify your strengths and areas of need to choose the proper training to improve your skills.

Planning

The first function of a manager is to set goals. Depending on the manager's level of responsibility, these goals may be for individual employees, departments, or the entire organization. In addition to setting goals, managers often develop action items along with strategies and resources to complete tasks and meet goals. 

Organizing

Meeting organizational goals requires putting the right people in the right places. Managers can play an important role in choosing workers for positions and projects. Knowing how to group people and help them build relationships significantly affects how well the group works together. Sometimes managers need to train employees for specific tasks to ensure they have the knowledge and skills they need to succeed.

Motivating

Managers help motivate employees to show up and stay productive. This includes sharing a common vision, encouraging them to develop their strengths, and inspiring them to do their best work at all times. Effective communication skills are essential for this role. 

Evaluating

Managers typically spend time measuring the success of their teams and how well they meet goals. The more they understand what works and doesn't work, the better prepared they are to make decisions in the future. Managers must understand and adjust strategies to meet company goals.

Watch this video on the process of performance management, an important part of helping employees reach their potential:

Levels of management

In many organizations, management falls into one of three levels: top, middle, and low. Managers in smaller companies may fill roles at more than one level, while larger organizations may have several managers within each level.

• Top: Top-level management typically has an administrative role, and their decisions affect the entire organization even though they sometimes aren’t involved in the day-to-day operations. They may have the title of chief executive officer (CEO) or serve on the board of directors.

• Middle: You find people with executive roles at the middle management level. They work with both top-level management and supervisors to help workers meet objectives and boost the company's productivity. At this level, they may be called regional managers or general managers.

• Low: The final level of management often has a supervisory role. These managers have titles like shift supervisor, branch manager, or team leader. They work with individuals and teams to meet goals determined by upper management. They typically have less influence over company policy compared to the other management levels, but they have the most interaction with workers.

Management styles

The way you choose to manage your team or department can have a direct effect on how they meet their goals. What you say and do may send powerful messages to employees about how you value their contributions and your level of trust in them. Understanding different management styles and when they're most and least useful may be helpful. The list below highlights some of the more common styles used by managers.

Authoritative

Authoritative leaders tend to make decisions without feedback from others. This approach works well when you need to respond quickly to a situation and don't have time for debate. If you rely on this approach too much, you may see high levels of turnover within the organization and stalled innovation.

Coaching

Some managers view their role as that of a coach who sees the potential in employees and wants to help them grow. This can effectively build strong teams and create an environment where employees feel comfortable experimenting. Under this style, employees typically have a sense of autonomy, but those who need more direction may feel some neglect.

Democratic

Democratic managers value employees' input in the decision-making process and usually believe having more ideas is better than having a few. This management style may help empower employees and increase their motivation to work toward common goals. However, sorting through all of the voices and finding a consensus to make a decision can take time.

Transformational

In a transformational management style, managers prioritize innovation and growth. They encourage employees to discover what they're capable of achieving. Workers with transformational leaders tend to be happy and dedicated to their work, but they must be able to adapt to sudden changes.

Visionary

A visionary leader knows how to ensure every team member understands the company's vision and is working toward a common goal. These leaders tend to be excellent communicators and typically give workers plenty of autonomy as long as they effectively execute the vision.

Careers in management

Managers work in almost every type of company and industry. The Canadian Occupational Projection System (COPS) forecasts that managerial roles will grow by roughly 1.1 per cent from 2019 to 2028, beating the national average of .9 per cent [1]. The following management job titles show how varied these positions can be.

1. Advertising, promotions, and marketing managers

Median hourly wage (Canada): $31.19 [2]

Job outlook: Limited to moderate 

As an advertising, promotions, or marketing manager, you help companies promote their products and services through strategic campaigns. You'll typically need a bachelor's degree in marketing, communications, or advertising to qualify for this type of position. Before becoming a manager, you may build work experience as a sales representative, buyer, or public relations specialist.

2. Construction managers

Median hourly wage (Canada): $45.00 [3]

Job outlook: Moderate to good 

Construction managers typically divide their time between the office and a construction site. In this role, you may set budgets, hire sub-contractors or crew members, oversee their work, and adjust plans to meet deadlines. Depending on your employer, you typically need a bachelor's degree in construction, business, or engineering, along with experience as a skilled worker or intern in the construction field. In some cases, a master’s degree will be required.

3. Financial managers

Median hourly wage (Canada): $55.29 [4]

Job outlook: Moderate to very good 

As a financial manager, you may work in various environments where you analyze data, create financial reports, and help individuals or companies set and meet financial goals. Before pursuing this career, you'll need a bachelor's degree in accounting, finance, business, or economics. In some cases, you may want to earn industry certification or a master’s degree as well. You can work your way up into this role through experience as a loan officer, an accountant, or similar positions within a company.

4. Food service managers

Median hourly wage (Canada): $23.75 [5]

Job outlook: Moderate to good 

Food service managers work in restaurants, cafeterias, and hotels, overseeing kitchen and wait staff. In this position, you may create schedules, order supplies, and ensure employees follow food safety guidelines. You can usually enter this field after you’ve completed a program or college course focused on hospitality management or culinary studies. You’ll likely need some experience working in a restaurant as a cook, waiter, or food prep supervisor.

5. Health information managers

Median hourly wage (Canada): $30.26 [6]

Job outlook: Moderate to very good 

As a medical or health services manager, you may work in a doctor's office, hospital, rehab facility, or similar environment where you manage patient information. You'll need at least a two-year diploma program. In addition to the diploma, you may consider working in a variety of related positions, such as administrative assistant, billing clerk, or medical records specialist, to gain work experience.

6. Sales manager

Median hourly wage (Canada): $54.52 [7]

Job outlook: Limited to moderate

Sales managers supervise the team of sales professionals in an organization. As a sales manager, you can expect to set goals and quotas for individual sales representatives and teams and track their progress. You may be called upon to speak with customers and handle complaints. In most cases, you’ll need a bachelor's degree to qualify for this type of position, but sometimes having experience as a sales representative or buyer can be just as important.

Next steps

Building and expanding your management skills can be helpful no matter where you are in your career. Coursera offers a variety of courses from top companies and educational institutions to meet your needs.

To explore what managers do and build foundational skills, consider the University of London's free course, The Manager's Toolkit: A Practical Guide to Managing People at Work. This program covers decision-making, leadership, performance management, and more.

Learn ways to motivate and influence people in the Leading People and Teams Specialization from the University of Michigan. This program covers recruiting and onboarding talent, improving teamwork and collaboration, resolving conflict, and more.

Delve into project management and earn a credential in the Google Project Management: Professional Certificate. This program covers Agile and Scrum practices, documenting projects, communicating with stakeholders, and more.

course

The Manager's Toolkit: A Practical Guide to Managing People at Work

The aim of this course is to give you a practical guide to managing people at work. It does not matter whether you are a first time manager in a shop or a ...

4.7

(4,287 ratings)

199,071 already enrolled

Learn More

Average time: 13 hour(s)

Learn at your own pace

Skills you'll build:

Goal Setting, Employee Performance Management, Performance Management, Compensation Management, People Management, Recruitment, Leadership, Decision Making, People Development, Team Motivation, Interviewing Skills, Conflict Management

specialization

Leading People and Teams

Leading Effectively. Learn proven management techniques in just four courses.

4.8

(6,734 ratings)

167,202 already enrolled

Beginner level

Learn More

Average time: 1 month(s)

Learn at your own pace

Skills you'll build:

Professional Development, Constructive Feedback, Talent Management, Team Motivation, Persuasive Communication, Team Building, Goal Setting, Cross-Functional Team Leadership, Employee Coaching, Team Leadership, Team Management, Leadership, Performance Management, Influencing, Visionary, Organizational Leadership, Performance Appraisal, Business Leadership, Talent Pipelining, Teamwork, Relationship Building, Rapport Building, Professional Networking, Personal Attributes, Social Skills, Trustworthiness, Communication, Relationship Management, People Development, Stakeholder Management, Diversity and Inclusion, Organizational Structure, Decision Making, Industrial and Organizational Psychology, Collaboration, Willingness To Learn, Innovation, Performance Analysis, Employee Engagement, Employee Onboarding, Recruitment, Leadership Development, Coaching, Talent Acquisition, Cultural Diversity, Employee Performance Management, Self-Awareness, Interviewing Skills

professional certificate

Google Project Management:

Get on the fast track to a career in project management. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required.

4.9

(121,500 ratings)

2,176,765 already enrolled

Beginner level

Learn More

Average time: 6 month(s)

Learn at your own pace

Skills you'll build:

Communication Planning, Project Risk Management, Project Controls, Applicant Tracking Systems, Project Performance, Agile Product Development, Agile Project Management, Milestones (Project Management), Project Management, Project Management Life Cycle, Backlogs, Agile Methodology, Sprint Planning, Project Closure, Project Scoping, Project Schedules, Scope Management, Project Planning, Interviewing Skills, Sprint Retrospectives, User Story, Team Management, Product Roadmaps, Employee Coaching, Coaching, Problem Solving, Influencing, Change Management, Decision Making, Organizational Structure, Strategic Thinking, Waterfall Methodology, Leadership and Management, Organizational Change, Stakeholder Communications, Goal Setting, Stakeholder Management, Quality Management, Timelines, Project Estimation, Requirements Analysis, Project Documentation, Generative AI Agents, Budget Management, Risk Management, Budgeting, Procurement, Work Breakdown Structure, Estimation, Planning, Business Writing, Communication, Generative AI, Professional Development, Resilience, Prompt Engineering, Branding, Workforce Development, Continuous Improvement Process, Data-Driven Decision-Making, Quality Assurance and Control, Team Leadership, Performance Measurement, Cost Benefit Analysis, Resource Management, Project Management Software