Marketing Analytics Specialist

If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.

A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.

Skills you’ll need: Research, Dashboard, Microsoft Excel, Innovation, R Programming, Forecasting, Data Visualization, Analytical Skills

$138,112 median salary861 jobs available¹

Marketing Analytics Specialist

If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.

A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.

Skills you’ll need: Research, Dashboard, Microsoft Excel, Innovation, R Programming, Forecasting, Data Visualization, Analytical Skills

$138,112 median salary861 jobs available¹

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¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (2/1/2024 - 2/1/2025)