Prompt Engineering Jobs: Your 2025 Career Guide
January 14, 2025
Article
Launch Your Career in Marketing Analytics. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta in 7 months or less. No degree or prior experience required.
Instructors: Brandon Larkin
77,795 already enrolled
Included with
(2,419 reviews)
Recommended experience
Beginner level
Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.
(2,419 reviews)
Recommended experience
Beginner level
Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.
Collect, sort, evaluate, and visualize marketing data
Summarize and analyze data using marketing analytics methods
Design experiments and test hypotheses to evaluate advertising effectiveness
Use Meta Ads Manager to run tests, learn what works, and optimize ad performance
Add to your LinkedIn profile
This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.
Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.
You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like spreadsheets, SQL, and Python to collect, connect, and analyze relevant data. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix and evaluate sales funnels.
Throughout the program, you'll gain proficiency in visualizing data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll have the opportunity to apply your new skills in hands-on, industry-specific projects.
The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you'll earn a certificate of completion from Coursera. If you opt to take and pass the Meta Marketing Science Professional Certification exam, you will also earn the Meta Marketing Science Professional Certificate.
Applied Learning Project
Throughout the program, you’ll get to practice your new marketing data analysis skills through hands-on projects, including:
Identifying data sources
Using spreadsheets to clean and filter data
Using Python to sort and explore data
Using Tableau to visualize results
Evaluating advertising effectiveness
Optimizing the sales funnel
Optimizing marketing campaigns using Meta Ads Manager
Your efforts will yield a portfolio that you can showcase to prospective employers or utilize for your own business.
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Apply the data analysis process OSEMN to marketing data
Compare and contrast various data formats and their applications across different scenarios
Identify data gaps and articulate the strengths and weaknesses of collected data
Clean data with spreadsheets and use common spreadsheet formulas to calculate summary statistics
Write foundational SQL statements and queries to extract data in spreadsheets
Create charts in Google Sheets and use Tableau to visualize data and use dashboards to create data visualizations
Sort, query, and structure data in Pandas, the Python library
Describe how to model and interpret data using Python
Create basic data visualizations with Python libraries
The basic principles of descriptive and inferential statistics
Use statistical analyses to make data-driven decisions
How to formulate and test hypotheses and take action based on the outcome
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Complete the Meta Marketing Science Certification Exam
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
“
I enrolled in the Meta Marketing Analytics Professional Certificate to learn from one of the greatest companies and gain experience. Earning the Meta certification helped increase interest from recruiters and prove my knowledge in the field.
Learning from France
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Aptly provides online education where technology disrupts. Aptly’s team of educators, digital marketers, marketing analysts and instructional designers combine their experience from academia and the tech industry into hands-on, applied education programs. Together they have helped hundreds of thousands of students, employees and marketers gain the skills and knowledge to succeed in the digital economy. Aptly partnered with Meta to create this certification program.
Approximately 7 months, 5-7 hours per week
No background knowledge is necessary. This Professional Certificate is designed for those new to marketing data analysis, but no matter where you are in your data analytics experience, you’ll gain value from deepening your knowledge through the Professional Certificate.
Should you decide to take all or multiple courses, we highly encourage you to take them in the suggested order as we have designed the courses to work in sequence.
Course 1 - Marketing Analytics Foundation
Course 2 - Introduction to Data Analytics
Course 3 - Data Analysis with Spreadsheets and SQL
Course 4 - Python Data Analysis
Course 5 - Statistics for Marketing
Course 6 - Data Analytics Methods for Marketing
Course 7 - Marketing Analytics with Meta
Please note that you must complete the first seven courses in the program in order to gain access to the eighth course and the opportunity to take the Meta Marketing Science Certification Exam.
No
You will be able to approach a complex data analytics question in marketing in a structured manner. You'll know how to obtain, clean and analyze data. You'll know how to recommend and apply the most common marketing analytics methods (segmentation, evaluating advertising effectiveness, optimizing the marketing mix, and optimizing sales funnels). You'll be able to design and run experiments like A/B tests and conversion lift studies. And know how to apply the Meta marketing analytics tools and how to visualize and present your findings.
You might also be interested in applying what you learned in the Meta Social Media Marketing Professional Certificate.
No. You’ll learn foundational skills that apply to any marketing platform. You’ll learn to apply a marketing analytics framework and you’ll learn basic spreadsheet usage, SQL and Tableau, and gain a basic understanding of Google Analytics.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (2/1/2024 - 2/1/2025)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.