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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: New
      New

      Simplilearn

      Strategies for Paid Campaigns

      Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Marketing Psychology, Consumer Behaviour, Persuasive Communication

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Instructor Network

      Next-Generation AI Assistant: Claude by Anthropic

      Skills you'll gain: Prompt Engineering, Marketing Materials, Copywriting, ChatGPT, Drive Engagement, Generative AI, Product Promotion, Promotional Strategies, Content Creation, Target Audience, Marketing Strategies, Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • University of Colorado Boulder

      Text Marketing Analytics

      Skills you'll gain: Network Analysis, Unsupervised Learning, Supervised Learning, Unstructured Data, Marketing Analytics, Machine Learning, Deep Learning, Text Mining, Machine Learning Algorithms, Tensorflow, Machine Learning Methods, Scikit Learn (Machine Learning Library), Python Programming, Data Science, Analytics, Marketing, JSON, Semantic Web, Data Structures, Natural Language Processing

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Meta

      Medir e otimizar campanhas de marketing de mídias sociais

      Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Campaign Management, Advertising Campaigns, Social Media, Content Performance Analysis, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Technical Communication, Presentations, Return On Investment, Key Performance Indicators (KPIs)

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Social Media Content, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Marketing Strategies, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Meta

      Gerenciamento de mídias sociais

      Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media Strategy, Content Management, Instagram, Digital Content, Performance Analysis, Facebook, Brand Management, Customer Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Politecnico di Milano

      Platform Thinking: exploiting data through platforms

      Skills you'll gain: Data Strategy, Data Ethics, Customer Data Management, Market Opportunities, Data Governance, Data-Driven Decision-Making, Big Data, Customer Insights, Personally Identifiable Information, Advertising, Business Ethics, User Research, Innovation, Business Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • Coursera Project Network

      Bing Copilot for Beginners: Enhancing Productivity with AI

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Copywriting, Ideation, Productivity Software, Marketing Materials, Brainstorming, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Financial Data, Packaging and Labeling, Brand Marketing, Financial Analysis

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Crea Videos para Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Content Creation, Organizational Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      How to Schedule Posts to Multiple Platforms using Hootsuite

      Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      University of California, Santa Cruz

      GetVirtual: How to Launch Your Online Business

      Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Branding, Customer Relationship Management

      3.9
      Rating, 3.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Instructor Network

      AI-Enhanced Content Creation:Elevate Copywriting with Humata

      Skills you'll gain: Prompt Engineering, Target Audience, AI Personalization, Blogs, Marketing Psychology, Copywriting, Advertising, Marketing Materials, Advertising Campaigns, Content Marketing, Generative AI, Content Creation, Facebook, Automation

      3.8
      Rating, 3.8 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Strategies for Paid Campaigns: Simplilearn
    • Next-Generation AI Assistant: Claude by Anthropic: Coursera Instructor Network
    • Text Marketing Analytics: University of Colorado Boulder
    • Medir e otimizar campanhas de marketing de mídias sociais: Meta
    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Gerenciamento de mídias sociais: Meta
    • Platform Thinking: exploiting data through platforms: Politecnico di Milano
    • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera Project Network
    • Crea Videos para Redes Sociales con Canva: Coursera Project Network
    • How to Schedule Posts to Multiple Platforms using Hootsuite: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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