Este curso oferece as habilidades essenciais de criação e gerenciamento de conteúdo. Você aprenderá a criar publicações eficazes nas redes sociais, além de uma marca forte para ajudá-lo a construir uma presença nas mídias sociais. Você também aprenderá a estabelecer um processo contínuo para gerenciar conteúdo. Isso inclui definir um calendário de conteúdo, gerenciar e moderar suas publicações, analisar dados para extrair insights e iterações e saber como aumentar a eficácia das publicações. Ao término do curso, você aplicará as habilidades no mundo real por meio de um projeto de gerenciamento de conteúdo.
Gerenciamento de mídias sociais
Gerenciamento de mídias sociais
This course is part of Marketing de Mídias Sociais do Meta Professional Certificate
Instructor: Anke Audenaert
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(20 reviews)
Beginner level
Recommended experience
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Como estabelecer e gerenciar a presença nas redes sociais
Como criar uma marca, tom e voz para a presença nas redes sociais
Como gerenciar um calendário de conteúdo para a presença nas redes sociais
Como avaliar o desempenho do conteúdo nas redes sociais para iterar e otimizar o desempenho
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Portuguese (Brazil)
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Na semana 1, você aprenderá a estabelecer a presença de uma empresa nas mídias sociais e colocará o que aprendeu em prática. Além disso, aprenderá a criar uma marca usando a estrutura EPIC.
What's included
15 videos7 readings2 assignments1 peer review2 discussion prompts
Esta semana, você aprenderá os elementos de uma publicação e como criar publicações para empresas usando texto e imagens de maneira eficaz.
What's included
11 videos1 reading2 assignments1 peer review1 discussion prompt
Esta semana, você aprenderá a identificar o que publicar e a gerenciar o conteúdo. Você também aprenderá a moderar conversas nas mídias sociais e praticará a criação de um calendário de conteúdo.
What's included
14 videos3 readings2 assignments1 peer review1 discussion prompt
Esta semana, você aprenderá a avaliar e otimizar seus esforços de marketing de mídias sociais. Você praticará o uso de dados reais para melhorar suas publicações e otimizar seus esforços.
What's included
7 videos1 reading2 assignments1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Marketing
Universidade de São Paulo
Universidad de Palermo
Banco Interamericano de Desarrollo
Fundação Instituto de Administração
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4.9
20 reviews
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Showing 3 of 20
AS
5
Reviewed on May 12, 2024
Muito bom! Conteúdo extremamente rico de informações!
LA
5
Reviewed on Jul 11, 2022
Bem interessante, fácil de aprender. Gostei bastante da metodologia e explicações
LP
5
Reviewed on Mar 26, 2022
Todas as aulas são bem embasadas, técnicas e acrescentam para todo o desenvolvimento profissional de fato.
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