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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • S.P. Jain Institute of Management and Research

      Introduction to Strategic Brand Management

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Crea Posts Animados para Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Animations, Social Media Content, Motion Graphics, Social Media Marketing, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Make.com for Beginners: LinkedIn Post Automation With GPT-4

      Skills you'll gain: LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, Digital Marketing, Workflow Management

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      How to use influencer marketing to grow instagram business

      Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing

      1.8
      Rating, 1.8 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Diseña Productos Digitales con Visme

      Skills you'll gain: Logo Design, Graphic Design, Digital Design, Graphic and Visual Design, Design, Collaborative Software, Design Software, Advertising, Organizational Skills, Marketing, Color Theory

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Gemini for Beginners: Develop a Social Media Marketing Plan

      Skills you'll gain: Timelines, Calendar Management, Scheduling, Google Sheets, Project Management Software, Social Media Marketing, Team Management, Content Creation, Social Media Strategy, Artificial Intelligence

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Aprende a administrar contenido en Facebook Creator Studio

      Skills you'll gain: Social Media Management, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Paid media, Dashboard

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      How to Setup Facebook Messenger for a Business

      Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • Simplilearn

      Digital Marketing Landscape

      Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Digital Media Strategy, Social Media Marketing, Content Marketing, Search Engine Optimization, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      How to Create a Facebook Business Manager Account

      Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • O.P. Jindal Global University

      Unsupervised Learning and Its Applications in Marketing

      Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Scikit Learn (Machine Learning Library), Marketing, Unstructured Data, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Data-Driven Decision-Making, Algorithms

      Beginner · Course · 1 - 3 Months

    • Status: New
      New

      University of Colorado Boulder

      Social Media as a Marketing Tool in Business Communication

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Marketing Communications, Target Audience, Media Planning, Digital Media Strategy, Brand Strategy, Strategic Communication, Media Strategy, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Earned Media

      Intermediate · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular advertising courses

    • Introduction to Strategic Brand Management: S.P. Jain Institute of Management and Research
    • Crea Posts Animados para Redes Sociales con Canva: Coursera Project Network
    • Make.com for Beginners: LinkedIn Post Automation With GPT-4: Coursera Project Network
    • How to use influencer marketing to grow instagram business: Coursera Project Network
    • Diseña Productos Digitales con Visme: Coursera Project Network
    • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera Project Network
    • Aprende a administrar contenido en Facebook Creator Studio: Coursera Project Network
    • How to Setup Facebook Messenger for a Business: Coursera Project Network
    • Digital Marketing Landscape: Simplilearn
    • How to Create a Facebook Business Manager Account: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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