Simplilearn
Digital Marketing Landscape
Simplilearn

Digital Marketing Landscape

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand digital marketing fundamentals, history, and key channels.

  • Differentiate between digital and traditional marketing, and evaluate their ROI.

  • Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.

  • Leverage technology in marketing communications, and analyze influencer and video marketing.

Details to know

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Recently updated!

October 2024

Assessments

13 assignments

Taught in English

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There are 2 modules in this course

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

What's included

128 videos10 readings11 assignments

This course offers a strong grasp of the basics of digital marketing, designed to equip you with the skills in digital marketing. Learn to differentiate between digital and traditional marketing, and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more. Understand how digital marketers attract new customers, engage them through various channels, and drive transactions. Industry experts will guide you with hands-on activities and examples that simulate common digital marketing tasks, helping you build your skills and prepare for the job market.

What's included

2 assignments

Instructor

Simplilearn Instructor
Simplilearn
2 Courses49 learners

Offered by

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