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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free

      Coursera Project Network

      Anuncie su evento para recaudar fondos con Canva

      Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Graphic Design, Advertising, Design, Marketing Design, Design Elements And Principles, Target Audience, Digital Advertising, Social Media Content

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Créer des Newsletters professionnelles avec Canva

      Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Target Audience, Marketing Communications

      Intermediate · Guided Project · Less Than 2 Hours

    • Fundação Instituto de Administração

      Estratégia Digital e o Comportamento de Busca do Consumidor

      Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Customer Engagement, Performance Measurement, A/B Testing

      Beginner · Course · 1 - 4 Weeks

    • Fundação Instituto de Administração

      Introdução ao Marketing Digital

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Social Media Marketing, Customer Insights, Integrated Marketing Communications

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Créer une présentation de marché cible avec Canva

      Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Primeros pasos en Visme

      Skills you'll gain: Marketing Design, Presentations, Data Visualization, Advertising, Project Design, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Comprendre l'Utilisateur Moyen de Facebook

      Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Yale University

      Meios digitais para resultados na saúde

      Skills you'll gain: Digital Advertising, Program Evaluation, Behavioral Health, Digital Communications, Public Health, Content Management, Persuasive Communication, Instagram, Surveys, Facebook, Data Collection

      Intermediate · Course · 1 - 3 Months

    • Fundação Instituto de Administração

      Otimizando o Marketing Digital

      Skills you'll gain: Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer experience improvement, Marketing Budgets, Customer Engagement, Marketing Communications, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Coursera Project Network

      Introducción a Facebook Audience Insights

      Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising

      Intermediate · Guided Project · Less Than 2 Hours

    • Fundação Instituto de Administração

      Comportamento e Marketing Digital

      Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Créer des visuels Facebook avec PicMonkey pour entreprises

      Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising, Marketing Materials, Social Media Marketing, Social Media, Marketing Design, Branding, Graphic and Visual Design, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular advertising courses

    • Anuncie su evento para recaudar fondos con Canva: Coursera Project Network
    • Créer des Newsletters professionnelles avec Canva: Coursera Project Network
    • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
    • Introdução ao Marketing Digital: Fundação Instituto de Administração
    • Créer une présentation de marché cible avec Canva: Coursera Project Network
    • Primeros pasos en Visme: Coursera Project Network
    • Comprendre l'Utilisateur Moyen de Facebook: Coursera Project Network
    • Meios digitais para resultados na saúde: Yale University
    • Otimizando o Marketing Digital: Fundação Instituto de Administração
    • Introducción a Facebook Audience Insights: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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