This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking skills to plan and optimize digital campaigns. Campaign planning refers to the process of documenting the steps of a marketing or advertising campaign and how they will be implemented. Learning to effectively engage in campaign planning can unlock your brand’s potential by working backwards from customer experiences and interests, as well by tapping Amazon Ads insights to plan, buy, and optimize media.
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
4 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 4 Module
This module will measure your proficiency in strategically leveraging Amazon Ads solutions toward meeting campaign goals and day-to-day tasks in strategy and planning roles. Topics include campaign planning using audience tools, using retail insights to make decisions on campaign strategy, and identifying strategies to meet both long and short-term goals.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe12 Plug-ins
This module builds on the topics learned in module 1, focused on more advanced campaign strategy, reporting, and optimization for sponsored ads, Amazon DSP, and cross-product campaigns. Topics include campaign goals and metrics, retail insights, cross-product strategy, and planning for key shopping moments throughout the year.
Das ist alles enthalten
1 Aufgabe21 Plug-ins
This module focuses on Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement.
Das ist alles enthalten
1 Aufgabe9 Plug-ins
Sponsored ads can help ensure you engage customers at every stage of their shopping journey. In this activity, you will optimize a Sponsored Brands campaign for a key shopping period. First, you will read a client brief. Then, using this client brief, you will develop an advertising strategy for a sponsored ads campaign. You’ll build your recommendations around the brand’s advertising goals and the best practices you’ve learned about in the course. As you complete this activity, we will provide you “example” answers as feedback. These may not include all the possible answers. The feedback is there to give you an idea of what could be correct and the quality expected from your work. All details about Organique and any campaign performance are fictional and intended for educational purposes only.
Das ist alles enthalten
1 Aufgabe1 peer review
Dozent
von
Empfohlen, wenn Sie sich für Marketing interessieren
University of Colorado Boulder
Simplilearn
Amazon Ads
Copenhagen Business School
Warum entscheiden sich Menschen für Coursera für ihre Karriere?
Neue Karrieremöglichkeiten mit Coursera Plus
Unbegrenzter Zugang zu 10,000+ Weltklasse-Kursen, praktischen Projekten und berufsqualifizierenden Zertifikatsprogrammen - alles in Ihrem Abonnement enthalten
Bringen Sie Ihre Karriere mit einem Online-Abschluss voran.
Erwerben Sie einen Abschluss von erstklassigen Universitäten – 100 % online
Schließen Sie sich mehr als 3.400 Unternehmen in aller Welt an, die sich für Coursera for Business entschieden haben.
Schulen Sie Ihre Mitarbeiter*innen, um sich in der digitalen Wirtschaft zu behaupten.
Häufig gestellte Fragen
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.