In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
Competitive Strategy
Dieser Kurs ist Teil von Spezialisierung Competitive Strategy and Organization Design
Dozent: Tobias Kretschmer
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Kompetenzen, die Sie erwerben
- Kategorie: Strategic Management
- Kategorie: Game Theory
- Kategorie: Competition (Economics)
- Kategorie: Strategic Thinking
Wichtige Details
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25 Aufgaben
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In diesem Kurs gibt es 6 Module
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
Das ist alles enthalten
9 Videos3 Lektüren3 Aufgaben
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
Das ist alles enthalten
9 Videos1 Lektüre5 Aufgaben
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
Das ist alles enthalten
7 Videos1 Lektüre4 Aufgaben
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
Das ist alles enthalten
10 Videos1 Lektüre4 Aufgaben
In the context of R&D, a number of important strategic questions arise consistently; in this module, we take a closer look at these questions. Though many innovations are created by a stroke of luck, it seems that the majority of innovations are created because their inventors actively strive towards this specific innovation and differentiation strategy.
Das ist alles enthalten
9 Videos1 Lektüre4 Aufgaben
In this module, we focus on strategic aspects of product design and pricing strategy. We analyse how companies can adjust their products in a way that lowers the competitive pressure in the market. Later on, we look at some generic strategies for product design and pricing – and discuss the problems related to being stuck between these strategies.
Das ist alles enthalten
9 Videos1 Lektüre5 Aufgaben
Dozent
Empfohlen, wenn Sie sich für Business Strategy interessieren
Ludwig-Maximilians-Universität München (LMU)
IIMA - IIM Ahmedabad
Ludwig-Maximilians-Universität München (LMU)
University of Virginia
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Geprüft am 10. Sep. 2015
Geprüft am 9. Sep. 2020
Geprüft am 21. Jan. 2022
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