Designed for beginners, this course bridges foundational theories with actionable strategies, enabling learners to navigate the complexities of attracting and retaining customers in today's dynamic market. Participants will explore various acquisition channels, the crucial role of branding and data, and the science behind measuring and refining acquisition efforts. Through theoretical insights and real-world case studies, this course equips learners with the skills to craft effective acquisition strategies, leverage branding for market advantage, and utilize analytics for informed decision-making across different channels.
Empfohlene Erfahrung
Was Sie lernen werden
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Kompetenzen, die Sie erwerben
- Kategorie: Data-Driven Decision Making
- Kategorie: Branding Principles
- Kategorie: Data-driven Decision Making
- Kategorie: Marketing Analytics
- Kategorie: Engagement Techniques
- Kategorie: Customer Acquisition Strategies
Wichtige Details
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August 2024
1 Aufgabe
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In diesem Kurs gibt es 1 Modul
Welcome to the course "Fundamentals of Customer Acquisition Management"! Designed for beginners, this course bridges foundational theories with actionable strategies, enabling learners to navigate the complexities of attracting and retaining customers in today's dynamic market. Participants will explore various acquisition channels, the crucial role of branding and data, and the science behind measuring and refining acquisition efforts through real-world case studies.
Das ist alles enthalten
11 Videos4 Lektüren1 Aufgabe2 Diskussionsthemen
Dozent
Empfohlen, wenn Sie sich für Business Essentials interessieren
École Polytechnique
The State University of New York
Association of International Certified Professional Accountants
École Polytechnique
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Häufig gestellte Fragen
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