Identify the character of visual and audio materials that best capture the professional image you wish to project.

Use a variety of demographic and psychographic parameters to define your customer market and/or audience.

Identify marketing channels and how they are used to promote your brand and build your business.

Employ strategies for effective social media content.

Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.

Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.

Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.

Identify the key components and visual “feel” of a professional website.

Articulate your Unique Selling Proposition.

Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.

Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.

Seek out and book performance opportunities in a variety of settings.