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BSc Marketing

Applications for April 2025 are now open! | Join our webinar to learn more!

University of London logo

BSc Marketing

University of London

Start your future today!

Application for the April 2025 cohort are open! Apply now or request more information to get started.

Apply now

100% online learning

Expert tuition in a flexible, digital-first environment

Taught in English

Engage in group discussions with professors and peers

36 - 72 months

12 courses total, 10 - 12 hours per week

£14,076 to £18,732*

Depending upon geographic location. Learn about your payment options

Launch your marketing career by earning your Bachelor of Science in Marketing from the University of London.

The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

What’s in this degree programme?

Gain a prestigious degree by completing 12 courses (360 credits) accredited by the University of London, Royal Holloway.
Learn from internationally renowned experts at Royal Holloway’s School of Business and Management, University of London.
Develop crucial leadership and interpersonal skills for career success, preparing you to apply your expertise in any business sector.
Gain practical marketing theory and skills through immersive online experiences, including pre-recorded videos, readings, discussion forums, quizzes, and tutorials.
Connect with reputed academic scholars, industry professionals, business experts, and alumni through the course, for enriching learning experiences and invaluable career networking.
Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world.

Applications for April 2025 are now open!

Join us on February 18 to explore business degrees at the University of London. Register here!

If you have any questions please contact the University of London

View the Prospectus; Programme Specification and Schedule of Programme Fees.

Start your future today!

Application for the April 2025 cohort are open! Apply now or request more information to get started.

Apply now

100% online learning

Expert tuition in a flexible, digital-first environment

Taught in English

Engage in group discussions with professors and peers

36 - 72 months

12 courses total, 10 - 12 hours per week

£14,076 to £18,732*

Depending upon geographic location. Learn about your payment options

100% online learning

Expert tuition in a flexible, digital-first environment

Taught in English

Engage in group discussions with professors and peers

Launch your marketing career by earning your Bachelor of Science in Marketing from the University of London.

The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

What’s in this degree programme?

Gain a prestigious degree by completing 12 courses (360 credits) accredited by the University of London, Royal Holloway.
Learn from internationally renowned experts at Royal Holloway’s School of Business and Management, University of London.
Develop crucial leadership and interpersonal skills for career success, preparing you to apply your expertise in any business sector.
Gain practical marketing theory and skills through immersive online experiences, including pre-recorded videos, readings, discussion forums, quizzes, and tutorials.
Connect with reputed academic scholars, industry professionals, business experts, and alumni through the course, for enriching learning experiences and invaluable career networking.
Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world.

Applications for April 2025 are now open!

Join us on February 18 to explore business degrees at the University of London. Register here!

If you have any questions please contact the University of London

View the Prospectus; Programme Specification and Schedule of Programme Fees.

Choose your path: Direct entry or Performance-Based Admissions

Whether you have entry qualifications or professional work experience, earning a Bachelor's degree in Marketing can help accelerate your career. If you do not have the standard entry requirements for the bachelor’s degree in Marketing, the University of London welcomes applications via the Performance-Based Admissions route.

To qualify for Performance-Based Admissions you need a minimum of four GCSEs or a High School Diploma (or equivalent) and relevant work experience. If you gain Performance-Based entry to the degree, you’ll also need to achieve a pass (40% weighted average or higher) in one required module to remain on the course. You do not need to complete this module before you enrol, it will simply form part of your first term studying the degree.

Unsure which entry route is best for you? Simply apply via direct entry. If you don’t meet direct-entry criteria, your application will automatically be considered for Performance-Based Admission.

Flexible, pay by module tuition lets you take on the right balance for your lifestyle

  • £14,076 to £18,732 tuition total With flexible payment options, you can pursue a high-quality education at the pace you choose.
  • Pay per module Tuition is paid by module on a pay-as-you-go basis equally across six terms. If you need to pause your coursework for a term, you won’t be charged for that term.
  • Funding your studies You may find potential sources of funding and scholarships here.

Advance your accounting career

  • The iMSA was developed by top accounting faculty to build expertise in leading analytics methods, financial reporting, audit and control, and US federal taxation.
  • Accounting is one of the fastest growing careers and the universal language of business. An accounting degree can open doors in almost any field.
  • The iMSA delivers an exceptional degree at a fraction of the price of other top MSA programs. Earn your degree in as little as 18 months in a flexible online format.

Accounting by the numbers

76% received a job offer or promotion

Gies focuses on tracking promotions or new job acceptances among iMSA graduates, with 76% reporting better jobs post-degree, highlighting an immediate ROI from the Gies iMSA program.

96% applied the skills directly into their careers

iMSA students engage in projects that address real job challenges and seek advice from peers and faculty, with 96% of graduates effectively applying their iMSA learning in their careers, highlighting the program's high value.

Average 22% salary increase

Gies iMSA graduates see an average salary increase of 22%, significantly highlighting the strong ROI of the iMSA degree in an era of typical 2% raises.

Future of accounting

The accounting industry is projected to grow at 4% year over year. The growth in technology and automation will affect the role of accountants, but overall demand is not expected to decrease according to the Bureau of Labor Statistics. In fact, it will increase efficiency and make accountants' analytical abilities more prominent.

Build toward a degree

When you complete these programs, you may have learning recognized for credit toward this degree, if you are admitted and enroll.¹

¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.

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Prepare for this degree

These courses may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.

Frequently asked questions

Your certificate will show that you have successfully completed the Bachelor of Science in Marketing. It will also show that the awarding body is the University of London with academic direction provided by Royal Holloway, University of London.

Students who take this degree will be ready to work in a range of marketing roles such as:

  • Brand Ambassador
  • Strategic Marketer
  • Marketing Manager
  • Campaign Designer
  • Consumer Analyst
  • Social Media specialist
  • Creative Manager

This programme leads to a recognised UK degree qualification. It does not have any additional professional accreditation at this time.