Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Alfaisal University | KLD
Compétences que vous acquerrez: Product Lining, Brand Management, Branding, Product Management, Product Marketing, Product Strategy, Brand Strategy, Brand Awareness, Product Promotion, Brand Loyalty, Marketing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Facebook, Social Media Content, Meta Ads Manager, Advertising, Content Creation, Online Advertising, Resource Management, Social Media Management, Content Development and Management, Advertising Campaigns, Social Media, Campaign Management, Marketing, Social Media Marketing, Role-Based Access Control (RBAC), Digital Marketing Tools, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

IE Business School
Compétences que vous acquerrez: Growth Strategies, Performance Metric, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Sales Process, Product Management, Sales Strategy, Product Development, Operational Efficiency, Product Strategy, Working Capital, Process Management, Business Strategies, Business Process, Process Optimization, Business Strategy, Leadership and Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Sales Management, Growth Strategies, Strategic Leadership, Customer Relationship Management (CRM) Software, Sales Strategy, Business Leadership, Customer Relationship Management, Drive Engagement, Leadership Development, Sales Process, Team Motivation, Business Strategy, Leadership, Plan Execution, Team Performance Management, Organizational Effectiveness, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Growth Mindedness
Avancées · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Meta Ads Manager, Facebook, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Online Advertising, Social Media Management, Campaign Planning, Social Media Strategy, Social Media Analytics, Marketing, Customer Engagement
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Content Performance Analysis, Content Optimization, Web Analytics and SEO, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Content Marketing, Driving engagement, Content Management Systems, Web Analytics, Performance Measurement, Performance Metric, Performance Improvement, Data-Driven Marketing, Copywriting, Process Optimization, Benchmarking, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Personalized Campaigns, Prompt Engineering, Prompt Engineering Tools, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Intellectual Property, Visual Storytelling, Adobe Express, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Constructive Feedback, Advertising Campaigns, Advertising, Brand Strategy, Project Management, Marketing Effectiveness, Strategic Communication, Brand Marketing, Branding, Brand Management, Creative Design, Creative Thinking, Strategic Partnership, Agentic systems
Intermédiaire · Cours · 1 à 4 semaines

Logical Operations
Compétences que vous acquerrez: Adobe Illustrator, Adobe Creative Cloud, Graphic Design, Graphic and Visual Design, Adobe Photoshop, Graphic and Visual Design Software, Graphics Software, User Interface (UI), Computer Graphic Techniques, Document Management, Design Elements And Principles, Typography, Web Content, Productivity Software, Scalability
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Facebook, Conversion Funnel Analysis, Sales Pipelines, Social Media Analytics, Sales Process, Social Media, Web Analytics, Sales, Marketing Channel, E-Commerce, Marketing, Growth Strategies, Business
Débutant · Projet Guidé · Moins de 2 heures