If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.
Scaling Product and Processes
Ce cours fait partie de Spécialisation Scale Up Your Startup
Instructeurs : Coursera QA Team
Inclus avec
(12 avis)
Expérience recommandée
Ce que vous apprendrez
Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics
Compétences que vous acquerrez
- Catégorie : Strategic Management
- Catégorie : Business Process
- Catégorie : Business Strategy
- Catégorie : Entrepreneurship
- Catégorie : Leadership And Management
Détails à connaître
Ajouter à votre profil LinkedIn
4 devoirs
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
Élaborez votre expertise du sujet
- Apprenez de nouveaux concepts auprès d'experts du secteur
- Acquérez une compréhension de base d'un sujet ou d'un outil
- Développez des compétences professionnelles avec des projets pratiques
- Obtenez un certificat professionnel partageable
Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a 4 modules dans ce cours
Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.
Inclus
3 vidéos10 lectures1 devoir2 sujets de discussion1 plugin
In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.
Inclus
2 vidéos7 lectures1 devoir1 sujet de discussion1 plugin
The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.
Inclus
4 vidéos10 lectures1 devoir2 sujets de discussion1 plugin
In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!
Inclus
6 vidéos14 lectures1 devoir3 sujets de discussion1 plugin
Offert par
Recommandé si vous êtes intéressé(e) par Entrepreneurship
IE Business School
IE Business School
IE Business School
University of Rochester
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