Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

Alex Genadinik
Compétences que vous acquerrez: Press Releases, Earned Media, Media Relations, Copywriting, Media and Communications, Public Relations, Media Strategy, Marketing and Public Relations, Promotional Strategies, Product Promotion, Brand Awareness, Case Studies, Professional Networking
Mixte · Cours · 1 à 4 semaines

Tecnológico de Monterrey
Compétences que vous acquerrez: Search Engine Marketing, Digital Brand Strategy, Digital Marketing, Digital Content, Search Engine Optimization, Digital Marketing Campaigns, Social Media Strategy, Web Content, Content Strategy, Marketing Strategies, Social Media Marketing, Online Advertising, Web Presence, Keyword Research, Web Analytics and SEO, Social Media Content, Digital Marketing Tools, Social Media, Content Creation, Blogs
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Advertising, Advertising Campaigns, Promotional Materials, Media Strategy, Online Advertising, Electronic Media, Marketing Communications, Content Creation, Video Production, Digital Advertising, Copywriting, Brand Marketing, Social Media Campaigns, Video Editing, Social Media, Strategic Communication, Design, Business Communication, Design Thinking, Design Elements And Principles
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications
Intermédiaire · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Advertising, Promotional Materials, Advertising Campaigns, Marketing Materials, Marketing Collateral, Ideation, Graphic Design, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Strategic Communication, Social Media, Business Communication
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Content Performance Analysis, Digital Marketing, Social Media Strategy, Performance Metric, Digital Media Strategy, Performance Analysis, Strategic Planning
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Campaign Management, Campaign Planning, Advertising Campaigns, Data Storytelling, Key Performance Indicators (KPIs), Marketing Effectiveness, Promotions and Campaigns, Marketing Strategies, Project Management Life Cycle, Performance Metric, Marketing Planning, Data Presentation, Storytelling, Data-Driven Decision-Making, Project Closure, Plan Execution, Continuous Monitoring, Search Engine Optimization
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Copywriting, Concision, Marketing Psychology, Driving engagement, Marketing Effectiveness, Campaign Management, Peer Review, Writing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Email Automation, Customer Analysis, Customer Engagement, Content Performance Analysis, Customer Retention, Driving engagement, Email Marketing, Conversion Funnel Analysis, Customer Success Management, Customer Communications Management, AI Personalization, Customer experience improvement, Automation, Workflow Management, Copywriting, Workforce Planning, Communication
Intermédiaire · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Marketing par moteur de recherche, Analyse, Optimisation des moteurs de recherche, Big Data, Publicité en ligne, Marketing numérique, Intelligence artificielle et apprentissage automatique (IA/ML), Tests A/B, Apache Hadoop, Algorithmes d'apprentissage automatique, Médias payants, Optimisation pour les moteurs de recherche (SEO), Marketing basé sur les données, Analyse du Web, Campagnes de marketing numérique, Outils de marketing numérique, Méthodes d'apprentissage automatique, Analyse avancée, Apprentissage automatique appliqué, Analyse marketing, Publicité payante
Intermédiaire · Cours · 1 à 4 semaines