Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Qualité des données, Nettoyage des données, Analyse des données, Modélisation des données, Analyse exploratoire des données, Manipulation de données, Gestion des données, IA générative, Narration des données, Analyse, Analyse exploratoire des données (AED), Indicateurs clés de performance (ICP), Récit de données, Indicateurs d'activité, Visualisation des données, Collecte de données, Collecte des données, Mesure de la performance, Manipulation des données, Marketing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Pontificia Universidad Católica de Chile
Compétences que vous acquerrez: Entrepreneurship, Management Accounting, People Management, Small Business Accounting, Business Management, Human Resources Management and Planning, Marketing, People Development, Accounting, Staff Management, Marketing Strategies, Financial Management, Profit and Loss (P&L) Management, Customer Retention, Financial Acumen, Business Modeling, Finance, Recruitment, Operational Efficiency, Persona (User Experience)
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Content Creation, Social Media Content, Multimedia, Cross-Channel Marketing, Marketing Channel, Content Marketing, Web Content, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Storytelling, Infographics, Graphic and Visual Design, Video Production, Design Elements And Principles
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Event Management, Events and Conferences, Event Planning, Event Marketing, Strategic Planning, Marketing Planning, Target Audience, Performance Measurement, Drive Engagement, Coordinating, Campaign Planning, Strategic Decision-Making, Customer Analysis, Driving engagement, Target Market, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Promotional Strategies, Risk Management
Mixte · Cours · 1 à 3 mois

Board Infinity
Compétences que vous acquerrez: AI Personalization, Personalized Campaigns, Digital Brand Strategy, Generative AI, Marketing Design, AI powered creativity, Data Ethics, Responsible AI, Content Creation, Branding, Brand Strategy, Customer Insights, Brand Management, Data-Driven Marketing, Artificial Intelligence, Agentic Workflows, Customer Analysis, Persona Development, Marketing Automation, Governance
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Statistical Reporting, Descriptive Analytics
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data Storytelling, Data Presentation, Email Marketing, Performance Reporting, Storytelling, Strategic Communication, User Feedback, Presentations, Report Writing, Business Communication, Business Reporting, Performance Analysis, Key Performance Indicators (KPIs), Constructive Feedback, Stakeholder Engagement, Continuous Improvement Process
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Content Creation, Marketing Analytics
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: HubSpot CRM, Marketing Planning, Timelines, Campaign Planning, Marketing Operations, Business Planning, Marketing Strategies, Project Management, Strategic Planning, Brand Strategy, Marketing Analytics, Social Media Marketing, Content Strategy, Email Marketing, Performance Measurement, Digital Marketing, Google Analytics, AI Enablement, Search Engine Optimization, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Universidad de Palermo
Compétences que vous acquerrez: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Business Process Management, Business Process, Branding, IT Management, Process Management, Brand Marketing, Marketing, Talent Management, Brand Management, Business Process Improvement, Marketing Management, Business Economics, Brand Strategy, Market Dynamics, Economics, Economic Development
Débutant · Spécialisation · 1 à 3 mois