Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI
★ 4.4 (392) · Intermédiaire · Spécialisation · 3 à 6 mois

Universidad de Palermo
Compétences que vous acquerrez: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Business Process Management, Business Process, Branding, IT Management, Process Management, Brand Marketing, Marketing, Talent Management, Brand Management, Business Process Improvement, Marketing Management, Business Economics, Brand Strategy, Market Dynamics, Economics, Economic Development
★ 4.8 (3,2 k) · Débutant · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Marketing, Branding, Brand Management, Compliance Auditing, Brand Marketing, Auditing, Brand Awareness, Color Matching, Typography, Verification And Validation, Quality Assurance
Débutant · Cours · 1 à 4 semaines

Board Infinity
Compétences que vous acquerrez: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations
Avancées · Cours · 1 à 4 semaines

Universidad de Palermo
Compétences que vous acquerrez: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Branding, Cost Management, Cost Accounting, Brand Marketing, Marketing, Talent Management, Brand Management, Budget Management, Marketing Management, Business Economics, Leadership Development, Business Leadership, Organizational Strategy, Market Dynamics, Economics
★ 4.8 (3,3 k) · Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Canva (Software), Content Development and Management, Brand Management, Content Creation, Social Media Content, Content Marketing, Content Strategy, Brand Strategy, Social Media Campaigns, Brand Awareness, Branding, Social Media, Brand Marketing, Social Media Marketing, Content Optimization, Persona Development, Email Marketing, Digital Marketing, Search Engine Optimization, AI Enablement
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Data Storytelling, Data Presentation, Email Marketing, Performance Reporting, Storytelling, Strategic Communication, User Feedback, Presentations, Report Writing, Business Communication, Business Reporting, Performance Analysis, Key Performance Indicators (KPIs), Constructive Feedback, Stakeholder Engagement, Continuous Improvement Process
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Marketing Strategies, Knowledge Transfer, Meeting Facilitation
Débutant · Cours · 1 à 4 semaines
Madecraft
Compétences que vous acquerrez: Prompt Engineering, Prompt Engineering Tools, Generative AI, Responsible AI, Large Language Modeling, AI Personalization, Brand Strategy, Business Process Automation, MarTech, AI Enablement, Marketing, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, AI Workflows, Digital Marketing, Automation, Content Creation, Data Ethics, Customer Engagement
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Global Marketing, Strategic Decision-Making, Strategic Marketing, Marketing, Decision Making, Market Opportunities, Marketing Strategies, Business Strategy, Go To Market Strategy, Competitive Analysis, Market Analysis, Business Development, Export Control, Business Economics, Economics, Growth Strategies, Operational Risk, Franchising, Strategic Partnership, Business Risk Management
Mixte · Cours · 1 à 4 semaines

Northwestern University
Compétences que vous acquerrez: Analyse des médias sociaux, Médias sociaux, Médias payants, Médias propres, Publicité en ligne, Efficacité du marketing, Communication marketing intégrée, Campagnes sur les médias sociaux, Création de contenu, Stratégie des médias numériques, Stratégie médiatique, Marketing des médias sociaux, Contenu des médias sociaux, Communication marketing, Stratégie en matière de médias sociaux, Tests A/B, Médias gagnés, Favoriser l'engagement, Marketing de contenu, Campagnes publicitaires
★ 4.7 (1,1 k) · Mixte · Cours · 1 à 4 semaines