Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Colorado System
Compétences que vous acquerrez: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Ideation, Brand Management, Interviewing Skills
★ 4.3 (21) · Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Adobe Firefly, Visual Storytelling, Adobe Photoshop, Photo Editing, AI powered creativity, Adobe Creative Cloud, Image Quality, Color Theory, Generative AI, AI Workflows, Editing, Graphics Software, Graphic and Visual Design, Creative Design, Design Software, Storytelling, Design, Creative Thinking, Creativity, Portfolio Management
★ 4.3 (27) · Débutant · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring
★ 4.9 (16) · Débutant · Cours · 1 à 4 semaines

Simplilearn
Compétences que vous acquerrez: MarTech, Data-Driven Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Personalized Campaigns, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Digital Marketing Tools, Customer Analysis, Digital Advertising, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, Content Optimization, Search Engine Optimization, HubSpot CRM, Advertising
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management
★ 4.8 (35) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Generative Engine Optimization (GEO), Content Optimization, Content Marketing, Digital Media Strategy, Data-Driven Marketing, Marketing Analytics, Automation
Avancées · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies
★ 4.5 (12) · Débutant · Cours · 1 à 4 semaines

IESE Business School
Compétences que vous acquerrez: Corporate Communications, Crisis Management, Strategic Communication, Communication Planning, Media Relations, Stakeholder Communications, Crisis Intervention, Public Relations, Business Communication, Media and Communications, Verbal Strategic Communication, Communication Strategies, Ethical Standards And Conduct, Public Affairs, Advocacy, Communication, Oral Expression, Interviewing Skills, Public Speaking, Stakeholder Engagement
★ 4.7 (78) · Débutant · Cours · 1 à 4 semaines

Packt
Compétences que vous acquerrez: Performance Improvement, Continuous Quality Improvement (CQI), Customer Acquisition Management, Customer Retention, Branding, Marketing Planning, Business Management, Personal Development, AI Enablement, Brand Marketing, Business Marketing, Revenue Management
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Instagram, Visual Storytelling, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Content Creation, Animations, Shared Media, Digital Design, Graphical Tools, Graphic Design, Graphics Software, Design Elements And Principles, Digital Publishing, User Accounts
Débutant · Projet Guidé · Moins de 2 heures