In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact.
Brand Management: Strategies for a Strong Brand
Instructeur : Hector Sandoval
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Ce que vous apprendrez
Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions
Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing.
Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.
Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.
Compétences que vous acquerrez
- Catégorie : Equity
- Catégorie : Communication
- Catégorie : governance
- Catégorie : Innovation
- Catégorie : Positioning
Détails à connaître
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Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a un module dans ce cours
This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.
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26 vidéos6 lectures1 devoir
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
University of London
S.P. Jain Institute of Management and Research
Illinois Tech
IE Business School
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