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Back to Brand Management: Strategies for a Strong Brand

Learner Reviews & Feedback for Brand Management: Strategies for a Strong Brand by Coursera Instructor Network

4.7
stars
117 ratings

About the Course

In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship. This course is designed for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their brand management skills and drive success in the competitive market. It caters to Learners who aim to grasp the significance of brands not only as valuable assets but also as influential entities shaping societal dynamics. There are no specific prerequisites for this course. A basic understanding of marketing principles and branding concepts will be helpful, but not mandatory. An open mind and curiosity about the broader societal impact of brands will enhance the learning experience....

Top reviews

LL

Jun 16, 2024

Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!

GK

Oct 2, 2024

Excellent Course thanks to Cpirsera, Google, and faculty and institutions, and all technical and Other administrators.

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1 - 24 of 24 Reviews for Brand Management: Strategies for a Strong Brand

By Hiang K

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Jul 19, 2024

No certificate was given (I know we can pay for the certificate but I was also able to download a free certificate from another course). The First half of the content was quite good while the second half is quite boring and repetitive

By Wondwosen K

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Mar 6, 2024

The presentations are very clear, and are illustrated with appropriate examples.

By Leena

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Jun 17, 2024

Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!

By Gandham R K

•

Oct 3, 2024

Excellent Course thanks to Cpirsera, Google, and faculty and institutions, and all technical and Other administrators.

By Chukwu F I

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Mar 16, 2024

I'm very much satisfied with the teaching method and mode of presentation. It was really engaging and educative.

By namitha j

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Oct 10, 2024

excellent instructor who gives his expert knowledge on this course and also talking about real examples

By SAIF M S

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Oct 11, 2024

Brand Management: Strategies for a Strong Brand Coursera Instructor Network Grade Achieved: 100%

By Nath M

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Jul 31, 2024

materials are easy to understand and very valuable when you want to pursue a career for branding

By Jalal E H

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Sep 15, 2024

Efficient course with practical example that illustrates the concept taught in each lesson !

By Yao N L

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Aug 10, 2024

Very insightful and practical. Presentation was also comprehensible

By Michelle V

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Jul 19, 2024

It was such a valuable content. I loved it!

By Paulo P

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Jul 3, 2024

Another great course by Cousera

By Natalia M

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Aug 27, 2024

Interesting, well explained

By Lesego T

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Oct 3, 2024

Informative and clear .

By Aditya S

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Aug 5, 2024

nice experince

By Remakhalid

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Sep 22, 2024

to the point

By INDRAJITDEB S

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Aug 28, 2024

Nice

By DIKSHAJAIN2821@GMAIL C

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Aug 20, 2024

Good

By MUHRIZ M

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Aug 20, 2024

Nice

By Pashmaa S

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Jul 4, 2024

It is good, it has a few points extra from the Brand management: Aligning business, brand and behavior. Since it is short it can be done after that course

By Pranjali S

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Aug 11, 2024

Clear explanations and examples which made it easy to understand

By Mohsin A

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Jan 25, 2024

Slides can be improved.

By John A

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Apr 9, 2024

A good job.

By M T

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Sep 30, 2024

A very general yet informative course on the basics of Brand Management