Increasingly, marketers are integrating AI into their marketing operations, enhancing efficiency, creativity, and innovation—don’t get left behind! Unlock the potential of generative AI with this dynamic course designed to help you integrate AI and transform the impact of your content marketing.
Expérience recommandée
Compétences que vous acquerrez
- Catégorie : GenAI selection framework in content Marketing
- Catégorie : Enhancing creativity and innovation in marketing
- Catégorie : GenAI prompt engineering for visual assets
- Catégorie : Integrating AI best practice into content marketing
- Catégorie : GenAI prompt engineering for copywriting
Détails à connaître
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septembre 2024
3 devoirs
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Il y a 3 modules dans ce cours
This course is designed to equip you with the necessary knowledge to leverage generative AI for content creation, enabling you to enhance your marketing strategies with innovative tools. You'll gain practical insights into effectively utilizing AI to create impactful marketing content and learn actionable strategies for seamlessly integrating these AI tools into your content creation workflows.
Inclus
1 vidéo1 lecture
This lesson introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. By the end of this lesson, you'll be able to confidently choose suitable GenAI tools to generate targeted and impactful marketing content.
Inclus
4 vidéos2 lectures1 devoir
In this lesson, you'll explore how to apply GenAI to boost creativity and innovation in your marketing content. Additionally, you'll learn to implement best practices for content creation to ensure the production of high-quality, engaging AI-generated content. Through the combination of theoretical insights, practical demonstrations, and hands-on practice, you'll gain the skills needed to leverage GenAI effectively for innovation and impact.
Inclus
4 vidéos5 lectures2 devoirs
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
Coursera Instructor Network
University of Virginia Darden School Foundation
Emory University
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