The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.
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Emerging Markets - Jagdish Sheth
Ce cours fait partie de Spécialisation The 4 A's of Marketing with Jagdish Sheth
Instructeur : Jagdish Sheth
Inclus avec
Expérience recommandée
Compétences que vous acquerrez
- Catégorie : Understand how to convert non-branding to branded consumption
- Catégorie : Understand how to manage sociopolitical influences
- Catégorie : Understand how to overcome infrastructure limitations
- Catégorie : Develop your own distribution system
- Catégorie : Understand the importance of unorganized competition
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3 devoirs
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Il y a 4 modules dans ce cours
This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.
Inclus
12 vidéos4 lectures1 devoir2 sujets de discussion
This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.
Inclus
11 vidéos1 devoir
What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.
Inclus
6 vidéos
What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.
Inclus
7 vidéos1 lecture1 devoir1 évaluation par les pairs
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
Kennesaw State University
Kennesaw State University
Kennesaw State University
Indian School of Business
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