Designed for beginners, this course bridges foundational theories with actionable strategies, enabling learners to navigate the complexities of attracting and retaining customers in today's dynamic market. Participants will explore various acquisition channels, the crucial role of branding and data, and the science behind measuring and refining acquisition efforts. Through theoretical insights and real-world case studies, this course equips learners with the skills to craft effective acquisition strategies, leverage branding for market advantage, and utilize analytics for informed decision-making across different channels.
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Expérience recommandée
Ce que vous apprendrez
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Compétences que vous acquerrez
- Catégorie : Data-Driven Decision Making
- Catégorie : Branding Principles
- Catégorie : Data-driven Decision Making
- Catégorie : Marketing Analytics
- Catégorie : Engagement Techniques
- Catégorie : Customer Acquisition Strategies
Détails à connaître
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août 2024
1 devoir
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Il y a un module dans ce cours
Welcome to the course "Fundamentals of Customer Acquisition Management"! Designed for beginners, this course bridges foundational theories with actionable strategies, enabling learners to navigate the complexities of attracting and retaining customers in today's dynamic market. Participants will explore various acquisition channels, the crucial role of branding and data, and the science behind measuring and refining acquisition efforts through real-world case studies.
Inclus
11 vidéos4 lectures1 devoir2 sujets de discussion
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Business Essentials
Illinois Tech
Digital Marketing Institute
Emory University
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