Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.
Hospitality Luxury Brand Management
Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.
4.4
(109 avis)
niveau Intermédiaire
Expérience recommandée
6 heures pour terminer
3 semaines à 2 heures par semaine
Planning flexible
Apprenez à votre propre rythme
Ce que vous apprendrez
Analyze the key elements of luxury hospitality branding and its impact on guest experiences.
Evaluate the importance of maintaining brand consistency and high-quality standards in luxury establishments.
Develop a thorough understanding of the latest trends and innovations in the luxury hospitality industry.
Demonstrate an understanding of the challenges and opportunities specific to managing luxury hospitality brands.
Détails à connaître
Certificat partageable
Ajouter à votre profil LinkedIn
Évaluations
4 devoirs
Enseigné en Anglais
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a 4 modules dans ce cours
This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.
Inclus
13 vidéos5 lectures1 devoir2 sujets de discussion
This module focuses on the crucial aspects of maintaining brand consistency and quality in luxury hospitality. Learners will explore the significance of consistency, challenges faced, and real-world applications through case studies. The module also addresses quality standards, their impact on guest experiences, and the business aspects of luxury brand management.
Inclus
12 vidéos4 lectures1 devoir2 sujets de discussion
This module explores the evolving trends and experiences in luxury hospitality, focusing on gourmet dining, wellness, exclusive travel, and curated experiences. Learners will gain insights into the world of Michelin-starred restaurants, luxury spas, and personalized travel, understanding how these trends contribute to the overall luxury experience.
Inclus
12 vidéos4 lectures1 devoir2 sujets de discussion
This concluding module focuses on the challenges and opportunities in managing luxury hospitality brands. Learners will analyze case studies of successful brand management, explore the evolving landscape of luxury, and delve into innovations shaping the future. The module emphasizes crisis management, technology's role, and ethical considerations in the luxury hospitality industry.
Inclus
13 vidéos4 lectures1 devoir2 sujets de discussion
Instructeurs
Évaluations de l’enseignant
4.1 (45 évaluations)
Offert par
Recommandé si vous êtes intéressé(e) par Leadership and Management
Università Bocconi
Dubai College of Tourism
S.P. Jain Institute of Management and Research
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
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Chaitanya A.
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Avis des étudiants
4.4
109 avis
- 5 stars
64,54 %
- 4 stars
17,27 %
- 3 stars
10,90 %
- 2 stars
6,36 %
- 1 star
0,90 %
Affichage de 3 sur 109
GS
5
Révisé le 17 nov. 2024
A great course, thanks for all the information, strategies and shared knowledge. Info, slides and quizzes are very helpful and an excellent guide for every one.
MI
5
Révisé le 18 déc. 2024
5 out of 5 stars Nominate this instructor for award winning Teacher of the year achievement award, for great performance on such an educational course.
LS
4
Révisé le 28 févr. 2025
the course offers a range of valuable insights. towards the end it becomes repetitive and the quizzes are too easy, but generally it's a good course.
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Foire Aux Questions
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