This exciting online course helps you understand design methods and how to use them to identify business opportunities. It starts by focusing on the importance of design in a changing world by examining VUCA (volatility, uncertainty, complexity, and ambiguity) and the 4Cs (critical thinking, communication, collaboration, and creativity). It then delves into the ways opportunities for design are growing in emerging markets and the need for designers to practice their craft as artisans. This includes exploration of the Empathy and Excellence framework. After covering these foundational concepts, the course examines the Double Diamond methodology in detail. It concludes by exploring ways to validate an opportunity by assessing risk versus value and testing your thinking with a canvas.
Leveraging Design Methods to Identify Business Opportunities
Ce cours fait partie de Spécialisation Business Innovation and Digital Disruption
Instructeur : Terry Behan
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(13 avis)
Expérience recommandée
Ce que vous apprendrez
Understand the importance of design and the responsibilities of designers
Examine the expanding role of design and the tools helping it grow
Analyze how design frameworks can help you find opportunities and frame problem statements
Assess opportunities, experiences, and the use of a canvas
Compétences que vous acquerrez
- Catégorie : Business Model Canvas
- Catégorie : Portfolio Selection
- Catégorie : Design And Product
- Catégorie : Innovation
- Catégorie : Design Thinking
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Il y a 4 modules dans ce cours
In this week, you'll learn about the expanding role of design, and see how rigorous design can accommodate scalability. You will discuss the importance design plays in today's world, and think about why it's important to not only design, but continually redesign. You'll be introduced to the concept of VUCA: volatile, unpredictable, chaotic, and ambiguous. You will also have the chance to dive into the changing landscape of education, and see why the Four C's are critical for designers of the future. Finally, you will see what role the designer plays in preserving design ethics. This will help you to unpack the art versus the science of design.
Inclus
5 vidéos10 lectures4 devoirs3 sujets de discussion
In this week, you'll see that the opportunity space is expanding and find out what this means for design in emerging markets. You'll learn about six factors that are making it possible for design to solve local problems globally. We'll do this by exploring a series of case studies out of East Africa. You'll explore the different types of design tools and methodologies. In this week, one of the methodologies you'll be introduced to is the Empathy and Excellence approach.
Inclus
5 vidéos5 lectures4 devoirs1 sujet de discussion
In this week, you'll learn about another design methodology: the Double Diamond Method. The Double Diamond Method is made up of four phases: the discover phase, the define phase, the develop phase, and the deliver phase. We'll deep dive into each of these phases to see what steps take place in each and how the four phases and the fifteen steps work together. You'll then be able to apply the Double Diamond method to enhance the design process.
Inclus
5 vidéos2 lectures4 devoirs1 sujet de discussion
In this week, you'll look at how perceived risk and value are used to prioritize projects within the portfolio selection process for different types of organizations. You'll consider how to mitigate risk. You'll learn to calculate your addressable market size from the full market size. We'll introduce you to various types of canvases and explain their uses in different scenarios. You'll see why in some contexts, the lean canvas works best. Finally, you'll learn how to identify an opportunity and create a distinctive experience, and find out why creating a distinctive experience is so important.
Inclus
5 vidéos5 lectures4 devoirs4 sujets de discussion
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Business Strategy
California Institute of the Arts
California Institute of the Arts
Universidad de Palermo
Rice University
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