In this week, you'll learn more about business models. We'll look at the difference between incremental change or radical innovation and the purpose of each. We'll look at specific examples of successful business model shifts and focus on the relationship between business models and product experience. You will learn about the three pillars of sustainable business models as well. You'll do this through an exploration of six types of business models. Finally, we'll discuss recommendations of business model shifts given a company's context.

In this week, you'll learn about the three types of fit: problem-solution fit, product-market fit, and commercial fit. You'll gain insight into how shared value is applied in the market, as well as discuss how business model selection impacts the creation of shared value. We'll introduce you to the concept of the conversion funnel, and share how this is applied through the design process. Finally, you'll learn about using heuristic analysis to identify problems and opportunities on the conversion funnel.

In this week, we'll explore the neuroscience behind cognitive load and user benefit. You'll look at the role of technology and consider how some companies and industries leverage cognitive load and increase user benefit well, and what happens if they're unable to do that. We'll explore analyses and perspectives on growth hacking. You'll recognize how to balance fast track delivery and innovation concurrently. Finally, we'll provide a few helpful tips for implementing design practices.