Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
Social Media & Marketing - Jagdish Sheth
Ce cours fait partie de Spécialisation The 4 A's of Marketing with Jagdish Sheth
Instructeur : Jagdish Sheth
Inclus avec
Expérience recommandée
Compétences que vous acquerrez
- Catégorie : Understand the side effects of social media on brand reputation
- Catégorie : Harness user-generated content
- Catégorie : Comprehend digital advertising thoroughly
- Catégorie : Understand the importance of influencer marketing
- Catégorie : Understand consumer insights from social media messages
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3 devoirs
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Il y a 4 modules dans ce cours
Technology is omnipresent, be it at enterprises or in households. This course focuses on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.
Inclus
12 vidéos4 lectures1 devoir2 sujets de discussion
Technology is omnipresent, be it at enterprises or in households. This course continues to focus on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.
Inclus
11 vidéos1 devoir
Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture considers the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.
Inclus
8 vidéos
Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture continues to consider the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.
Inclus
7 vidéos1 lecture1 devoir1 évaluation par les pairs
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
Kennesaw State University
Kennesaw State University
Northwestern University
Digital Marketing Institute
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