Michael Trusov is the Dean’s Professor of Digital Marketing and Analytics at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration. Dr. Trusov is an Associate Editor for Journal of Marketing Research and Journal of Marketing. His research interests include Digital Marketing (social media marketing, search engine marketing, social networks, clickstream analysis, electronic word-of-mouth marketing, e-commerce, recommendation systems, consumer-generated content), Text Analysis, Eye-tracking and Data Mining. Professor Trusov has extensive industry experience in the area of software development and IT consulting, specializing in marketing automation, database management, Internet applications, and e-commerce. He teaches Digital Marketing and Digital Analytics courses across various programs at the University of Maryland.