Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business.
Digital Marketing Analytics
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
SEO and SEM - KPIs and keyword strategies
Web Analytics - A/B Testing
Machine Learning/AI applications/Big Data
Text and Image Analysis
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
December 2024
Assessments
12 assignments
Taught in English
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There are 3 modules in this course
In the first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources. We'll also explore the strategies for optimizing search engine visibility, analyzing the performance of paid search campaigns, and leveraging web analytics to track and improve digital marketing effectiveness.
What's included
8 videos14 readings6 assignments2 discussion prompts
In this module, we will start with an exploration into Online Testing. Many managerial decisions are made based on professional knowledge and intuition, but often this knowledge is not sufficient enough to make the optimal decision. That's where testing comes in. Next, we will talk about Recommendation Systems. You may not realize it, but your internet experience is defined by recommendation systems. From music, games, videos, films, and what to buy, recommendation systems predict your preferences to suggest products or services that are likely to be of interest to you.
What's included
5 videos8 readings5 assignments2 discussion prompts1 plugin
Congratulations! You've made it to the end of the course. As a final assessment, it's time to apply your learning.
What's included
1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
University of Colorado Boulder
Fundação Instituto de Administração
Coursera Project Network
Why people choose Coursera for their career
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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