Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Advanced Business Strategy
Advanced Business Strategy
This course is part of Business Strategy Specialization
Instructors: Michael Lenox
51,506 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(1,098 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 10 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Details to know
Shareable certificate
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Assessments
5 assignments
Taught in English
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This course is part of the Business Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
What's included
8 videos4 readings1 assignment
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
What's included
9 videos1 assignment
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
What's included
9 videos1 assignment
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
What's included
8 videos1 reading2 assignments1 peer review
Instructors
Instructor ratings
4.8 (112 ratings)Offered by
Recommended if you're interested in Business Strategy
University of Colorado Boulder
University of Virginia
The Chinese University of Hong Kong
Fundação Instituto de Administração
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4.8
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Showing 3 of 1098
AM
5
Reviewed on Feb 8, 2021
Very good course for your career in strategy management, it added a lot of values to me and I can see things now from different angles and perspectives.
HI
5
Reviewed on Dec 13, 2021
I have gained much more than I expected, so now I'm going to develop my business.
PM
5
Reviewed on Dec 15, 2015
Hi,
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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