En este primer curso se comprenderá el comportamiento de los usuarios y el impacto en la medición de interacciones que se dan en las Páginas web, Landing page o búsquedas de información de navegadores tradicionales. También podremos distinguir las principales herramientas de la analítica que se utilizan en el mercado y la importancia en el uso de Google Analytics. También será relevante identificar los principales objetivos comerciales y de marca a través del uso de las herramientas y métricas de analítica web.
Analíticas y Métricas de Marketing
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Analíticas y Métricas de Marketing
This course is part of Analíticas de Marketing Digital Specialization
Instructor: Rafael José Arria Ramos
11,434 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.7
(157 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 29 hours
Learn at your own pace
98%
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Shareable certificate
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Assessments
15 assignments
Taught in Spanish
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This course is part of the Analíticas de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
En este primer tema vamos a tratar de la definición de analítica web, herramientas y métricas. Así mismo, daremos una introducción a la terminología básica, donde también hablaremos de las etapas de la analítica web.
What's included
2 videos14 readings4 assignments1 discussion prompt
En la segunda parte de este curso nos centraremos en entender la relación que se presenta entre el Marketing Digital y la Analítica Digital. Donde también nos concentraremos en la creación para definir un plan básico de medición, y la forma de hacerlo adecuadamente.
What's included
2 videos10 readings3 assignments1 discussion prompt
En este tercer tema del curso nos enfocaremos en conocer los principales Análisis de Marketing Digital. Además, también nos concentraremos en las audiencias y segmentos, así como el Análisis de Grupos y de la competencia.
What's included
2 videos10 readings3 assignments1 peer review1 discussion prompt
En este último tema del curso nos centraremos en comprender la importancia de los Embudos de Conversión, así como sus diferentes tipos. También revisaremos lo importante que es impulsar el uso de la Analítica Digital para una mejor toma de decisiones.
What's included
3 videos11 readings5 assignments1 discussion prompt
Instructor
Instructor ratings
4.6 (45 ratings)Offered by
Recommended if you're interested in Marketing
Universitat Autònoma de Barcelona
Universitat Autònoma de Barcelona
Universidad Austral
Pontificia Universidad Católica de Chile
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