Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,183 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

Filter by:

501 - 525 of 1,297 Reviews for Attract and Engage Customers with Digital Marketing

By Stephen S

•

Mar 2, 2023

Great course content for venturing into marketing and writing.

By Zaheer A

•

Jan 29, 2023

This is the best written and described course. Thanks Coursera

By Terence M

•

Nov 11, 2022

Excellent content, excellent teacher. Coach AK is my favorite.

By Bruno L

•

Oct 10, 2022

This course helped me learn SEO, SEM, and ads best practices.

By Uday K

•

Oct 3, 2022

Fun way to learn about Marketing Funnel stages, Keywords, SEM

By Thomas K

•

Jul 23, 2024

Very good course to review basics and expand some knowledges

By Ramón L

•

Apr 11, 2023

Excelentes conocimiento de todo el ciclo de curos. Fantastco

By K E

•

Feb 8, 2023

It was a great experince i have learn throuout this course.

By alvaro r

•

Feb 4, 2023

The content is really good, I really liked it!

Pretty useful.

By Igala S E

•

Dec 31, 2022

This was a world of learning

. I am excited about the journey

By Khaled s

•

Nov 11, 2022

A lot of knowledge which will massively improve your skills!

By Miray D

•

May 14, 2023

Coach AK, you're the greatest teacher. Thank you so much :)

By Matthew E

•

Jan 22, 2023

Thanks to Coach AK for the amazing journey throughcourse 2.

By Dr.K.Annaram

•

Dec 26, 2022

It inculcated interest on the course. Thank you so much sir

By Mr. D

•

Sep 16, 2022

i have learned so many thing from this courses it was good

By Emelie A

•

Mar 26, 2024

very straight forward teaching. I enjoyed every part of it

By Ademola A

•

Mar 21, 2023

Interesting, insightful and valuable. Thank you, Coach AK!

By George N P

•

Mar 16, 2023

Got more knowledge about SEO, SEM and Display advertising.

By Edidiong O

•

Feb 24, 2023

Well detailed course, i recommend it for anyone interested

By sana s

•

Oct 24, 2022

Very well explained.

Got great learning from this course.

By Arunkumar h A

•

Oct 3, 2022

BEST METHOD OF TEACHING AND EXPLAINING ABOUT THE CONCEPTS

By ana m

•

Sep 20, 2022

I loved it. I feel like I learn a lot... 100% recommended

By Vandana

•

Sep 18, 2022

This overall course is very good for the beginners like!!

By Thurman M

•

Aug 3, 2022

A really good course on how to set up marketing on Google.

By Kateryna R

•

May 1, 2024

чудова подача матеріалу! отримую задоволення від навчання