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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,091 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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1126 - 1150 of 1,276 Reviews for Attract and Engage Customers with Digital Marketing

By Alpha

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Jan 20, 2024

in theoretical way this course is amazing however it would be perfect if there were some projects to work on and apply what we learned in the course but overall not bad.

By Basetsana B

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Oct 12, 2022

This has been a great course,very informative,however i found certain topics difficult but i am sure going through them again will help me gain more understanding.

By Ayodeji A A

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Feb 24, 2023

Excellent course however, the course can be improved to utilize hands on training such as is used in salesforce courses or the IBM courses on the coursera platform

By YAHAYARA F R

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Oct 6, 2024

Me encanto el curso, le puse 4 estrellas porque los ejercicios y material de apoyo no estaban traducidos, y algunos no permitían traducción, lo demás excelente

By Aniruddha D

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May 29, 2023

Great learnings on Search engine marketing and optimization and all that a digital marketer needs to know to otimize their visual and search ad preferences.

By Nadine

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Jul 13, 2023

This was a very interesting and technical course. At times it can seem like a lot of information but thanks to the instructor it all comes together nicely.

By Susie V

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Sep 17, 2023

This part of the course opened my eyes to the SEO and SEM and how ads are created. There is more to ads than I ever thought. I enjoyed this course.

By javeria k

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Oct 12, 2022

im a bachelors in fashion designing and never thought i will do a course in digital marketing, coursera courses are really easy to complete.

By Ruth I

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Feb 13, 2023

Coach AK was a bit too fast for my undertanding and it required me to replay multiple times and try my assignments till I got a pass score.

By Iyabode O

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Oct 7, 2023

It is a lot to take in as a beginner but it's highly informative as it contains the necessary details to soar in digital marketing.

By Mukesh K

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Oct 26, 2022

Good course for the fundamental study and understanding on the SEO, SEM and Googel Ads. Practical part on the subject was missing.

By jeanmagot

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Jun 28, 2022

Very informative although the topic needs a lot of practical trainning with the platforms, specially the SEM / Google Ads segment.

By Cole B

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Oct 7, 2022

It was great! I wish there was more application interspersed but the information that was provided was excellent! Great course!

By Klynn G

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Nov 11, 2023

As much as I love to give it a 5 rating, I am a little bit bitter about how I performed during the activities. It humbled me.

By Katleho M

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Feb 27, 2023

The content is great, however more guided projects could really help especially when dealing with the more technical content.

By Facundo E N

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Sep 18, 2024

Buen curso dinámico y comprensible, me ayudo mucho a expandir mis conocimientos y motiva a elegirla como carrera profesional

By Adeyemo A

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Aug 27, 2023

The Course content is very loaded, straight to the points, brief and clearly spelt out with real fascinating life examples

By Cristina D

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Sep 25, 2022

The course is ok ,needs more technical approach .This just provided foundation,Should me more technical with google ads

By Johanna A

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Mar 3, 2023

Really good, but would be nice if we could have a test version of Google ads to try the real platform with test data.

By Miguel R

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Oct 25, 2024

Aprendí nuevas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.

By Eno-Obong U

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May 22, 2023

This course has taught me a lot concerning Seach Engine Optimization. I will gladly recommend this course to anyone.

By Vania B

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Aug 17, 2022

Much more engaging than the previous two courses. I liked that there were more activities, especially in Week 4.

By Shady O

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Oct 14, 2024

Very good Course , the instructor is very enthusiasm , i wish it could be more practical work and life situation

By Austin W

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Jul 25, 2022

This course was very technical. I like the instructor, however the topic seemed very tough to get through.

By WERAVIT S

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Feb 27, 2024

its have a good information about the topic but do you have a dark theme? because when i study my eye hurt