Company culture changes in the shift from startup to scaleup – and it's vital to create and sustain a culture where everyone on the team understands the company's mission, values, strategy and objectives.
Building Culture in a Scale Up
This course is part of Scale Up Your Startup Specialization
Instructors: Coursera QA Team
Included with
Recommended experience
What you'll learn
Explain the importance of culture in the company at all stages focusing on the scaleup phase
Discuss different strategies used to ensure diversity in organizations and build effective teams
Explain the role and frameworks needed to establish corporate governance and advisory boards at the scaleup stage
Skills you'll gain
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4 assignments
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There are 4 modules in this course
Culture scales - people don't. If you want people to behave the same way when the founder is in the room as when they are not, then you have to get the culture piece exactly right. In this module, we discuss the concept of culture from a scaleup perspective to understand its importance, and we begin to establish key practices for building and promoting company culture through periods of growth and transformation.
What's included
3 videos7 readings1 assignment2 discussion prompts1 plugin
Diversity encompasses different backgrounds - nationality, age, gender - but it also includes bringing in people with different experiences and strengths. In this module, you´ll gather insights from succcesful companies who have built diversity into their culture and learn how you can build and foster diversity across global and international teams.
What's included
2 videos10 readings1 assignment1 discussion prompt1 plugin
There´s no getting around it: as you begin to scale up, you need to have strong corporate governance. In this module, you´ll learn about advisory boards and other structures you need to ensure that you cover your bases in terms of compliance and general requirements.
What's included
3 videos6 readings1 assignment1 discussion prompt
This week, you'll explore how to scale up your team by hiring and retaining great people and building a "great team" - not a mystical great team, but a team that fits your needs and your objectives. You'll delve into the science behind great teams and gain key tips for making sure that employees are onboarded effectively into your scaleup.
What's included
4 videos9 readings1 assignment2 discussion prompts1 plugin
Offered by
Recommended if you're interested in Entrepreneurship
The Hong Kong University of Science and Technology
University of Colorado Boulder
The University of Sydney
University of Maryland, College Park
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