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Learner Reviews & Feedback for The Business of Social by Northwestern University

4.7
stars
803 ratings

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Top reviews

TW

Oct 17, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG

May 1, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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51 - 75 of 110 Reviews for The Business of Social

By Jaydon

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Feb 20, 2019

Really good course i have had

By Mark B

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Aug 28, 2017

Excellent and so practical!

By Juan A R P

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May 23, 2016

This was a fantastic Course

By Patrick L

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Nov 16, 2016

Perfect and best course.

By Ali A

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Mar 31, 2021

best course i ever done

By Ieva B

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Dec 31, 2020

Great course!!!! Thanks

By leyla m

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Mar 10, 2020

Such a Powerful Piece

By Hareem Z

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Mar 16, 2021

Perfect Course!!👍👍

By LE M D

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Mar 7, 2021

Good. Thanks Teacher

By Mohamed M A

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Jul 19, 2022

WAS VERY AMIX=ZAING

By Michelle E

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Oct 9, 2019

Thoroughly enjoyed.

By Yauri

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Jan 29, 2016

Phenomenal Course!

By Kenan M

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Jan 18, 2021

Excellent course!

By Ivy L L

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Aug 1, 2021

Very informative

By Nelly M C S

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Jul 16, 2021

EXCELENTE CURSO.

By Hatim M S

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Nov 27, 2016

Excellent Course

By Umer F M

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Jun 17, 2019

Excellent One

By KingFanfan F

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Jun 1, 2018

Just perfect.

By Víctor R O L

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Jul 3, 2017

Great course!

By Sandra D

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Feb 28, 2017

Great course!

By Vay R

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Dec 8, 2016

Awesome sauce

By fari s

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Sep 7, 2020

great topic

By Baqir

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Mar 5, 2021

well done

By Taswek, M M R

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Apr 8, 2019

very cool

By Sebastian S

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Mar 24, 2016

very good