Agile Methodology: Principles, Uses and Framework
December 19, 2024
Article
This course is part of Supply Chain Analytics Specialization
Instructor: Yao Zhao
20,620 already enrolled
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(232 reviews)
Recommended experience
Beginner level
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(232 reviews)
Recommended experience
Beginner level
None
Industry analysis: industry trend, risk, and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.
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By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.
Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive analysis. You will get a feel of competitive intelligence through a comparison of the world’s major economies.
12 videos3 readings1 assignment1 discussion prompt
In Week 2, you will learn industry analysis, including market potential, risk and competition intensity, and value chain analysis.
11 videos3 readings1 assignment1 peer review
In Week 3, you will learn how to position a company within an industry to find out where the company stands in the competitive landscape.
4 videos3 readings1 assignment1 peer review
In Week 4 (final week), you will learn enterprise diagnosis - a company level analysis, i.e., benchmarking individual companies to discover their strengths and weaknesses, identifying performance drivers and levers, and through a breakdown analysis of revenue or assets, discovering the key issues and the causes.
3 videos4 readings1 assignment1 peer review
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232 reviews
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Reviewed on Oct 6, 2020
Straight forward course with example project to refer to. Software is easy to use.
Reviewed on May 10, 2021
Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.
Reviewed on Jul 7, 2020
Very Useful for beginners for getting basic knowledge of business analytics
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