En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.
Proyecto capstone estrategia de marketing
Proyecto capstone estrategia de marketing
This course is part of Estrategia de marketing Specialization
Instructor: Ramon Diaz-Bernardo
Included with 
Gain insight into a topic and learn the fundamentals.
5.0
(21 reviews)
Beginner level
No prior experience required
26 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
What's included
1 video4 readings
What's included
5 videos1 reading1 assignment1 peer review3 discussion prompts
What's included
7 videos2 readings1 assignment1 peer review3 discussion prompts
What's included
7 videos1 assignment1 peer review4 discussion prompts
What's included
7 videos1 reading1 assignment2 peer reviews1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Marketing
Fundação Instituto de Administração
IE Business School
Fundação Instituto de Administração
Universidad de Chile
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
5.0
21 reviews
- 5 stars
95.45%
- 4 stars
4.54%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Showing 3 of 21
AJ
5
Reviewed on Jan 12, 2021
Te pone a pensar y poner en practica todo lo aprendido, excelente excelente!
MM
5
Reviewed on Jan 22, 2018
¡Excelente curso! Me ha sido muy práctico, todo muy bien explicado, y me parece mejor este método de evaluación colaborativa que los típicos tests. ¡Enhorabuena!
DB
5
Reviewed on Oct 6, 2017
Excelente, los felicito señores profesores, muy bueno e importante.
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.