What Is PLM? Product Life Cycle Management Career Guide
Learn about what PLMs do, key skills to develop, and how to get started.
January 21, 2025
Article
This course is part of Leadership for the future Specialization
Instructor: Alfredo Castro
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This course was developed for professionals from any area or industry to use communication strategically to improve their management and business understanding. There is no mandatory prerequisite but having business experience will help participants make the most of the proposal of texts, analyses, and content. From a unique approach, it funnels content from understanding how you can improve your career looking for new oportunities and scenarios.
Careers are no longer linear. So how can you find the right path or adjust your current route to bring fulfillment, and accelerate your career success? This first week will help you better understand career development and will help you adapt to rapidly evolving job markets by enhancing your self-knowledge and confidence to explore wider career opportunities.
4 videos5 readings3 assignments2 discussion prompts
The second week will provide you resources to create your personal brand and plan steps for strategic personal branding. You will identify the impacts of Whole-Life Career planning and define your journey “From insight to action”, crafting your own career story. Learn practical tools to understand your motivations and create personal branding statements, integrating social networking into your career branding.
4 videos4 readings3 assignments1 peer review1 discussion prompt
The third week will clarify the difference between career coaching and mentoring while creating opportunities for you to learn by helping others. The “mirror effect” will help you develop your soft skills on perceiving you and the others. You will learn how you can influence other people to find a career that will be Creative, Ambitious, Realistic, Enthusiastic, Extraordinary and Rewarding.
3 videos4 readings2 assignments1 peer review1 discussion prompt
Talent war is real. Learn the foundations of employer branding and understand why it is so strategic for the current disruptive workplace. Your will go beyond your expectations by learning the connection between a strong organizational culture, a solid employer branding and employee engagement.
4 videos4 readings1 assignment1 discussion prompt
This fifth week will provide an opportunity to refine your knowledge and integrate all the previous modules. You will be challenged to experience final assessments that will exercise the three major aspects of career landscape: the art of whole-life career development, your ability to influence others in their careers and how to create robust employer brand elements which will impact the business.
3 videos1 reading
A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy.
Kennesaw State University
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Fundação Instituto de Administração
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Kennesaw State University
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The State University of New York
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